NZ startup gets $3m to drive mobile ad app expansion

Postr provides a whitelabel app that allows telcos to serve up personalised ads to mobile customers in return for extra data or credit

New Zealand-based ad tech company, Postr, has raised $3 million to spur deployment of its telecom whitelabel mobile app across Australia and South East Asian markets.

The startup, which was founded in 2014, provides a solution that allows telcos to serve up ads to consumers on locked mobile screen in return for extra mobile data or airtime.

Postr’s technology is being used to launch the Optus Xtra service from Optus in Australia, which sees customers given the ability to access another 1GB of data on monthly plans, or $2 of extra credit on daily plans every 28 days, in return for having ads displayed on their phone’s locked screen.

Postr initially launched its technology as a B2C app, then teamed up with Skinny Mobile in New Zealand to create its first whitelabel app, Skinny Collect. According to the company, the apps have generated a combined 60,000 downloads in New Zealand. The service is available across Android devices.

The latest cash injection has been supplied by a group of private investors in Singapore, as well as existing backers including Gunung Sewu Group in Indonesia, K1W1, New Zealand Venture Investment Fund, and senior leadership from PayPal in the US.

Postr founder and CEO, Milan Reinartz, said New Zealand had been a great testing ground, but commercially it was time to seek a presence in other shores across the region.

“Our intention has always been to eventually grow globally, with an initial focus on large developing markets in South East Asia, where Android is dominating and mobile penetration is growing incredibly fast,”he said. “Sponsored data is a phenomenon on the rise, with mobile data the most sought after source of connectivity.

“In the meantime, telco ARPUs [monthly average revenue per user] are shrinking as people are no longer willing to pay for minutes or SMS, instead using OTT providers like Whatsapp and Facebook Messenger to make calls and send texts.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in