Teaching women basic self-defence moves has been put front and centre in a new TikTok social dance crafted as part of UN Women Australia’s #EmpowerMoves campaign.

With a view of only four out of 36 official social channels, the University of Sydney’s corporate communications team found it impossible to coordinate messaging, content, or measurement and reporting - let alone work strategically with its eight faculty comms teams.

Heightened consumer demand to connect authentically around cultural conversations as well as tentpole TV moments are triggering strong growth in the number of brands investing marketing dollars into Twitter globally and locally.

Samsung Electronics has adopted shoppable augmented reality (AR) as part of its latest marketing efforts to launch new Galaxy devices.

Winning over the millennial generation of consumers and taking advantage of rapid digital take-up has led iconic 90-year-old Australian brand, Dri-Glo, to take its first steps into direct-to-consumer commerce.

Athlete’s Foot reports its first TikTok campaign reached almost five million people in a few weeks as part of its launch of Asics’ latest Kayano 28 shoe, an important annual event for sports shoe retailer.

An update to the Influencer Marketing Code of Practice, and a new Guide to Gifting and Ad Disclosure have been released by the Australian Influencer Marketing Council (AIMCO) to give further clarity to brands, creators and agencies using influencer marketing.

More than 80 per cent customer satisfaction scores and 90,000 call deflections are just some of the metrics giving National Australia Bank’s Reveka Katakis confidence in the company’s evolving digital and social customer service approach.

All the latest martech and adtech news this week from Qualtrics, Clarabridge, Hootsuite, Yellow.ai, The Trade Desk, Shutterstock, Tapjoy, Podium and Gupshup.

Australian software developer and cybersecurity expert, Mick Esber, will this September launch the beta version of bhapi, a safe social media platform he has developed for Apple and Android.

Reddit has made its official debut on Australian shores and brought on former marketer, digital strategist and Woolies X leader, David Ray, as its country manager.

Half of the Federal Government’s $6 million digital advertising spend over the past 15 months has been related to Covid, but just $32,000 of it reflects vaccine-related messaging.

Facebook Shops is expanding to WhatsApp and Marketplace and developing new ways for businesses to personalise ads and use new technologies to enhance the shopping experience.

Winning over generation Z has seen Afterpay, Samsung and Mars Wrigley populating Tik Tok, Snapchat and Twitch with video campaigns to coincide with product promotions.

Long before COVID-19 made it an essential service, Menulog faced a challenge. Australia’s original online multi-outlet food ordering service had come under pressure from well-funded arrivals such as Deliveroo, DoorDash and Uber Eats, which had connected better with Gen Z consumers.

The pandemic has accelerated the shift to online shopping, and with it has come innovative ways retailers and brands are connecting with consumers. Livestreaming is one of the growing new ways consumers can shop in real time while watching live videos.

All the latest martech, customer and adtech news from Salesforce, Taboola, Oracle, Klaviyo, Salesforce, SugarCRM, Twilio, GRIN, ADA and Styra

Beauty brand, LÓreal, has become the latest organisation to join the Australian Influencer Marketing Council (AiMCO) as part of efforts to elevate transparency of its influencer marketing practices. The news comes as a fresh global report highlights a raft of other Australian brands appearing to breach the recently introduced AANA Code of Ethics despite growing legal action against those who don’t follow the guidelines.

Carbar, by its own admission, is a brand with a complex proposition. “We have a complicated story to tell, and to tell it, we needed to nail our proposition, build a category, establish a new audience and educate them on our service,” Carbar CMO, Kieron Wogan said.

A new industry code has been launched aimed at reducing misinformation on digital platforms. It comes in the wake of the Digital Platforms inquiry, conducted by the Australian Communications and Consumer Commission (ACCC), into the dominance of the platforms and the News Media Bargaining Code currently in parliament.

Clubhouse is the latest social hit, an invite-only audio chat app that just seems to be the right thing at the right time. And having Tesla’s Elon Musk tweeting about it to his 40 million followers doesn’t hurt. Marketers need to know they’ll probably learn more about Clubhouse by reading about it than by using it, at least to begin with. But nonetheless it pays to be ahead of the curve.