​Facebook is expecting a huge swing in businesses using Messenger to target and personalise to consumers in the weeks leading up to Christmas this year, as consumers change how they expect to be communicated with.

​Sofitel Melbourne On Collins is definitely painting outside the box with its latest experiential campaign.

In an era where technology is being blamed for declining mental health, Lifeline Australia is instead looking to use a chatbot to help improve consumer well-being.

Tourism NT is looking to connect directly with millennials through its latest social media marketing campaign that will feature a group of seven social media influencers including travel bloggers and content creators on a trip around the Territory. The influencers will provide owned content for Tourism NT including images, videos and travel articles. Tourism NT has also engaged Facebook, Pedestrian TV, Spotify and YouTube to reach the millennial market.

Better reporting, stronger and more relevant community engagement and transparency are just some of the wins Victoria Police’s online communications manager has seen since deploying a new social management platform six months ago.

Brands have immediately suspended advertising and the industry is calling for fresh reassurances from digital platform providers around brand safety after allegations that YouTube’s recommended algorithm has been used by paedophiles to connect and promote their activities.

An investment into data-driven social media marketing has seen South Australia Tourism Commission lift online engagement, grow average visitor spend into the Festival State – and importantly, prove marketing ROI.

A homegrown company focused on scooping up Australia’s dog poop problem has seen sales and brand reach exponentially increase off the back of improving its social media management approach.

Augmented reality (AR) is increasingly being used by Virgin Holidays to breathe new life into its email marketing campaign efforts and deliver dynamic, personalised and engaging content to future travellers.

The decision to give employees control of marketing its iconic 2018 Christmas campaign on social media has not only driven stronger consumer take-up of in-store services for John Lewis & Partners, it’s also improved employee engagement.

The digitisation and transformation of marketing, power of the personal, building and retaining customer trust, and striving for online retail relevancy are just some of the big themes to dominate the news this year.

Holden’s Kristian Aquilina is the first to admit the situation he finds himself in as brand promoter isn’t one you’ll find in a marketing textbook.

A new experiential activation by WWF-Australia in Sydney showing what the state would look like sans koalas is just one a strategic plan to get more weight behind deforestation, its CMO says.

Marketing and strategy leaders at Arlo & Co, Tourism WA and Qantas along with several agency chiefs are among the top marketing and professionals viewed on LinkedIn this year.

In the era of audience fragmentation, marketers should be leaving no stone unturned when it comes to reaching their intended targets. And it turns out one of the most effective social marketing tools could actually be hiding in plain sight.

In an age where consumer trust in banking couldn’t be lower, Bank of Queensland is leading the way by embracing social media and making itself more available to its customers.

It was four years ago when Nav Salimian overheard the conversation that would reset the direction of his working life, and thrust a small independent fashion label into the digital spotlight.

Over the past 12 months, Lenovo has been on a mission to boost customer centricity, creating a discrete global CX entity of 150 people dedicated to looking at customer journeys and finding ways to improve them.

It was the death of close friend, Dwayne Lally, by suicide in 2013 that led Casey Lyons and Sam Webb to come together in business. Neither had been aware of the extent of Rally’s battle with depression and bipolar disorder.

It’s 70 years this year since Sportsgirl opened its doors in Australia. And in all that time, its core demographic – the 16-24 year-old transitioning from girlhood to womanhood – has remained constant, national marketing manager, Kate Rees, says.

Friction is costing Australian businesses $29 billion a year, according to Facebook head of global brand partnerships, Marco Corsi.