KPMG has launched a dedicated Social Media Advisory group, appointing two of Australia’s more notable agency marketers to spearhead its growth and raise social’s profile in the boardroom.

Marketers need to rethink influence marketing in the new year if they want better marketing outcomes and more authentic experiences, otherwise they run the risk of wasting money on simply a ‘gun for hire’, several experts agree.

Facebook users can expect less media and public content in their news feeds and more posts from their families and friends under new plans to make the social media site more “relevant” to users.

The Climate Council has become the latest brand to step into the world of chatbots, launching a new app through Facebook Messenger to better engage the millennials market.

Technology brands including Intel and IBM have been quick to jump into the social conversation with a tongue-in-cheek brand approach after a blackout struck the annual Consumer Electronics Show (CES) in Las Vegas.

It’s been a year of stellar sales and international expansion, technology advancement and food menu improvements for ASX-listed pizza maker, Domino’s. But equally, consumer data breaches, franchisee complaints and a legal dispute with a technology supplier around its flagship tracking app have made it a difficult year for brand management.

Social media strategy is being increasingly listed by CMOs as integral to boosting customer experience and engagement.

Research shows Australians are a little too lax and uninformed when it comes to hot water and plumbing. So plumbing and bathroom product supplier, Reece, decided it was time to get creative and boost customer awareness and engagement in a fresh and dynamic way.

Brands will increasingly use artificial intelligence (AI) strategies to prioritise personalisation at scale, while ‘fake news’ will continue to influence social strategies as ‘trust declines, while peer influence will rise,” according to Hootsuite’s third annual Social Trends Report.

Millennials are a highly influential group when it comes to making recommendations on home electronics. But they are also notoriously difficult to reach through traditional advertising.

Marketing leaders who can think strategically about growth, digital and bring the customer voice to the executive table are the ones being allowed to colour outside their box, Hootsuite’s global CMO, Penny Wilson, believes.

A new chatbot designed to help Tennis Australia directly sell tickets to the Australian Open 2018 via social media has chalked up 170 per cent more conversions than its traditional go-to-market model.

In April 2016, Campbell Arnott’s embarked on one of the biggest brand relaunches in company history for the Shapes brand. It was a risky decision that led to significant consumer and media backlash, yet ultimately resulted in a strong brand turnaround, its VP of marketing, David McNeil, says.

One thing modern marketers should do more of is connect their digital strategy to analogue touchpoints, Chobani GM of marketing, Damian Young, says.

Unilever’s Paul Connell calls it his “top five” list for modern marketing. And it’s what guides him as the GM and marketing chief of homecare in A/NZ.

The social media outcry over an advertisement for Dove body wash showing a black woman removing her top to reveal a white woman was too harsh on the brand, several creative experts are claiming.

Social media in-feed ads, along with online video and paid content, are leading growth in global digital advertising, Zenith’s 30th annual latest advertising trends study claims.

Millennials have already had a significant impact on culture, society, economics and ways of working. And once they hit the c-suite and gain positions of true executive influence, the whole marketing and advertising model will get a shake up once more. That’s just one of the many interesting insights millennials expert, Matt Britton, has on the transformational impact the first generation to grow up with the Internet is having on the world.

The CMOs and brand leaders of Australia’s largest financial services, travel and retail companies have topped a new list of LinkedIn’s most powerful marketing profiles in Australia.

The meal delivery market has undergone something of a boom in recent years, with a plethora of options emerging that offer everything from home-delivered fine dining through to pre-prepared fresh meals and packaged raw produce you prepare yourself.

Many business owners are familiar with seasonally-driven demand. But for Emma Garland, peak seasons lasts only three months of the year, and there is never any guarantee it will ever come again.