Three months in to a marketing technology-led transformation to bring voice of the customer in to the Village Roadshow business, digital and customer marketing leader, Clare Smith, rolled out a DMP trial. It was a big mistake.

It’s not hard to find social media influencers to talk about holidays, restaurants and televisions. But what about a gel designed to alleviate vaginal dryness?

News that more than 50 million Facebook user profiles were leaked to controversial political data analytics provider, Cambridge Analytica, should serve as a hefty warning to marketers on the importance of transparency with consumers about how their information is used, and more stringent governance practices around access, usage and sharing.

A firmer desire within the corporate world to better connect with the consumer is driving a marketing renaissance that’s not only exciting, it’s transformative for all game enough to embrace it, Bacardi-Martini’s Jonathan Sully believes.

A new programmatic digital marketing platform is giving Raine & Horne property listings and managed sites up to 17 times more exposure in front of buyers and tenants and 12 times the industry average clickthrough rates.

If marketers aren’t running split-testing on Facebook ads, they're not doing Facebook correctly.

Israeli drinks company SodaStream is beefing up its video presence and social media play in the wake of successful influencer marketing campaigns including ‘Join a Revolution’ featuring ‘The Mountain’ from the Game of Thrones.

KPMG has launched a dedicated Social Media Advisory group, appointing two of Australia’s more notable agency marketers to spearhead its growth and raise social’s profile in the boardroom.

Marketers need to rethink influence marketing in the new year if they want better marketing outcomes and more authentic experiences, otherwise they run the risk of wasting money on simply a ‘gun for hire’, several experts agree.

Facebook users can expect less media and public content in their news feeds and more posts from their families and friends under new plans to make the social media site more “relevant” to users.

The Climate Council has become the latest brand to step into the world of chatbots, launching a new app through Facebook Messenger to better engage the millennials market.

Technology brands including Intel and IBM have been quick to jump into the social conversation with a tongue-in-cheek brand approach after a blackout struck the annual Consumer Electronics Show (CES) in Las Vegas.

It’s been a year of stellar sales and international expansion, technology advancement and food menu improvements for ASX-listed pizza maker, Domino’s. But equally, consumer data breaches, franchisee complaints and a legal dispute with a technology supplier around its flagship tracking app have made it a difficult year for brand management.

Social media strategy is being increasingly listed by CMOs as integral to boosting customer experience and engagement.

Research shows Australians are a little too lax and uninformed when it comes to hot water and plumbing. So plumbing and bathroom product supplier, Reece, decided it was time to get creative and boost customer awareness and engagement in a fresh and dynamic way.

Brands will increasingly use artificial intelligence (AI) strategies to prioritise personalisation at scale, while ‘fake news’ will continue to influence social strategies as ‘trust declines, while peer influence will rise,” according to Hootsuite’s third annual Social Trends Report.

Millennials are a highly influential group when it comes to making recommendations on home electronics. But they are also notoriously difficult to reach through traditional advertising.

Marketing leaders who can think strategically about growth, digital and bring the customer voice to the executive table are the ones being allowed to colour outside their box, Hootsuite’s global CMO, Penny Wilson, believes.

A new chatbot designed to help Tennis Australia directly sell tickets to the Australian Open 2018 via social media has chalked up 170 per cent more conversions than its traditional go-to-market model.

In April 2016, Campbell Arnott’s embarked on one of the biggest brand relaunches in company history for the Shapes brand. It was a risky decision that led to significant consumer and media backlash, yet ultimately resulted in a strong brand turnaround, its VP of marketing, David McNeil, says.

One thing modern marketers should do more of is connect their digital strategy to analogue touchpoints, Chobani GM of marketing, Damian Young, says.