Marketers should be willing to test new channels and platforms with highly engaged audiences if they’re to keep up with consumer behaviour and trends, Mini’s head of marketing A/NZ, Alex McLean, says.

Carsales has wrapped up its brand new social content series, ‘Grey Nomads’, a light-hearted look at the life of caravanning around Australia on the ‘Big Lap’.

CX management platform, Sprinklr, is integrating with TikTok for in-feed video ads on the short-form video platform. It will enable ad campaigns to run on TikTok as well as other social media channels all within Sprinklr.

What do you do when you know you have a great product, but lack the resources or brand appeal needed to tell the world about it? Maybe get Alicia Keys to do it for you.

Brands and agencies are scrambling to respond to the Covid-19 pandemic gripping the world and to develop appropriate communication strategies to connect with customers. The Pew Research Center in the US reports in 2019 over half of adults turned to social media for their news. And in times of national and global emergencies, social media has a more important role than ever.

It’s a business objective many FCMG and B2C brands will be all-too- familiar with: How to increase sales and household penetration of products. For Care Pharmaceuticals head of marketing A/NZ, Daniela Fra, this was the catalyst for what became an ambitious shift of Hydralyte’s advertising away from TV and above-the-line to a digital-first media strategy and approach.

All sorts of consumer brands, from exclusive high-end fashion houses to fast food chains and even movie studios, are realising the opportunities to connect with their customers through games.

Amid all the jokes of ‘Scotty from Marketing’ and the general cries of a lack of authentic leadership in the current bushfire crisis, one Australian has used the power of social marketing to raise over $51 million in support of the NSW Rural Fire Service.

According to recent research by WARC, marketers are looking to increase marketing investment in emerging social media channels, such as TikTok, and away from old channels such as Twitter and Snapchat.

The Queensland Symphony Orchestra is investing in social media and digital marketing to make music more accessible to all Australians.

There is still a lot of work to be done to gain trust within digital channels and metrics, according to a new study.

Social media obsession with perfection is getting a drubbing with research showing social media is having a negative impact on body image.​

Australia might be lagging on consumer data privacy legislation, but several local companies will still need to comply with global legislation, the latest of which is the rollout of the California Consumer Privacy Act (CCPA) on 1 January 2020.

Retail stores of the future must be flexible to adapt to rapidly changing consumer demand, boast of embedded sustainability, and become experience and information destinations over transactional capability, Luxottica’s VP of marketing, Milena Cavicchioli, believes.

Think Aquila and you think of high-end, Italian leather, hand-made shoes. But that's not all Aquila offers. So the business has set about a rebrand to change those consumer perceptions.

Social media managers spend a lot of time worrying about the expectations of their external audiences. But they’d also do well to worry about their internal audiences.

Sixteen years ago, Krispy Kreme launched in Australia, and it’s fair to say there were doughnuts everywhere. Aussies couldn’t get enough – until they did.

News of Facebook trialling the removal of ‘likes’ counts from user feeds has come as no surprise to local social media experts and industry commentators, who welcome the move as recognition of the negative impact these platforms are having on society globally.

A new industry council for local influencer marketing has been created by the Audited Media Association of Australia (AMAA).

For a franchise business operating in a highly competitive environment, marketing consistency and data analysis is key.

Pinterest has opened an office in Australia and is busy scaling its teams to meet and grow advertiser and marketing demand from local businesses.