KFC Australia claims it is one of the first large Australian retail brands to join Snapchat and has used the social media platform to launch its latest taco product.

A social media analytics platform aimed at helping marketers better understand ROI from social programs and optimise activities has won this year’s The Big Pitch startup competition.

Social media and digital interaction have handed brands exponential opportunity to target and interact with individuals in a relevant way. They’ve also opened up a new avenue of third-party content creation and engagement that’s gaining attention – for both the right and wrong reasons.

LinkedIn has revealed its list of Australia’s top 10 most influential brands based on their content marketing efforts.

Twitter has capped off a busy week of proposed enhancements, a machine learning acquisition, and executive announcements with big changes to the way people follow events using its service.

Virtual reality and 3D effect videos across Facebook and Instagram are two ways AMP Capital Shopping Centres is embracing technology innovation in its brand and engagement programs.

Instagram says extending its advertising offering to more brands, as well as launching action-oriented formats, are big steps forward in helping advertisers better target consumers.

Marketers and advertisers shudder when they think about the great consumer rush to mobile. With a smartphone's tiny screen and a mobile consumer's fleeting attention span, marketers face an enormous challenge capitalizing on mobility.

US-based social media management player, Sprinklr, has made its seventh acquisition in 18 months, purchasing text analytics vendor, NewBrand, to up the ante on social and customer engagement data insights across its platform.

Integrated social profiles uniting Lithium’s community platform with Klout influencer scores is one of a host of new product announcements being made by Lithium this week.

Instagram is officially rolling out its new carousel advertising offering in Australia and has signed up Destination NSW, Kathmandu and Crown Resorts as first customers.

Twitter advertisers now have the ability to only pay for actions that align with their marketing objectives thanks to the latest offering from the social media giant.

The number of Australian businesses and individuals on social media channels slipped over the past year, but paid advertising, mobile and stronger usage trends show a vital communications and engagement channel, the latest Sensis report claims.

Social media insights are not only helping GE Capital’s Australian team better understand how customers relate to its products and services, they’re also driving more targeted, real-time marketing campaigns.

Social marketing and advertising vendor, Brand Networks, has handed over US$50 million to acquire fellow social platform player, Shift, making it the largest deal in its category to date.

You don’t build a brand by advertising, you build it by fostering customer advocacy, Philips’ VP and chief marketing officer, Damien Cummings, claims.

CMOs hold a rightful place as their organisation’s chief customer advocate and change agent because digital transformation has put them there, Lithium’s global chief claims.

Brands and executives that haven’t yet realised social media as a new way of working or seen its potential beyond customer support could be missing out on an opportunity to help their organisations grow.

The new content-heavy digital age is pulling publishers away from traditional, marketing strategies towards building strategic and highly targeted communities using their own channels.

With video advertising growing at a rapid pace, the pressure is on brands to look towards more innovative ways of generating shareable content.

Brands that don’t interact with customers on social, or who fail to build an emotional and consistent connection through channels like Facebook and Twitter, are selling their customer experience strategy short.