Instagram is looking to open up more ways for brands to increase awareness and drive targeted audience interactions off the back of its growing and highly engaged international user base.

A home-grown social site facilitating peer-to-peer recommendations between consumers while providing brands with data-driven insights into their customer advocates has officially launched in Australia.

It’s not easy keeping a 160-year-old brand invigorated, especially when that brand plays in a market as hotly contested as financial services.

Online entertainment network Machinima has reached a settlement with the U.S. Federal Trade Commission for failing to disclose it paid people to produce endorsement videos for the Xbox One gaming console.

Plenty of brands talk about improving customer experiences, and social media management vendor, Hootsuite, is no different to the rest. But as actions speak louder than words, the business has introduced customer happiness into the remuneration structure of every employee.

The pressure is on ecommerce fashion retailers to find creative ways to enhance the customer experience and inspire brand loyalty. The past few years has seen The Outnet’s digital marketing strategies revolutionise its level of engagement with customers on an international scale.

Shoppers around the world often look to fashion houses to set the latest trends. But even the most iconic of luxury fashion designers can learn a thing or two from its customers thanks to social media and co-creation, says Burberry's former service standards leader.

Monster Worldwide has built up a significant global presence in the job search market over the past 20 years. Yet the rise of new digital competitors, along with growing social media interactions between job seekers and employers, left the business looking for ways to not only better understand both groups, but also rebuild brand might through digital engagement.

Digital media technology company, Netccentric, will look to expand its social media influencer advertising platform locally after raising $12.5 million in an IPO and listing on the Australian Stock Exchange.

Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.

Personal recommendations have long been perceived as one of the most persuasive forms of marketing, especially when they are delivered by trusted parties such as friends and family. But despite social media’s ability to connect individuals, it has not proven effective in harnessing recommendations for brands.

KFC Australia claims it is one of the first large Australian retail brands to join Snapchat and has used the social media platform to launch its latest taco product.

A social media analytics platform aimed at helping marketers better understand ROI from social programs and optimise activities has won this year’s The Big Pitch startup competition.

Social media and digital interaction have handed brands exponential opportunity to target and interact with individuals in a relevant way. They’ve also opened up a new avenue of third-party content creation and engagement that’s gaining attention – for both the right and wrong reasons.

LinkedIn has revealed its list of Australia’s top 10 most influential brands based on their content marketing efforts.

Twitter has capped off a busy week of proposed enhancements, a machine learning acquisition, and executive announcements with big changes to the way people follow events using its service.

Virtual reality and 3D effect videos across Facebook and Instagram are two ways AMP Capital Shopping Centres is embracing technology innovation in its brand and engagement programs.

Instagram says extending its advertising offering to more brands, as well as launching action-oriented formats, are big steps forward in helping advertisers better target consumers.

Marketers and advertisers shudder when they think about the great consumer rush to mobile. With a smartphone's tiny screen and a mobile consumer's fleeting attention span, marketers face an enormous challenge capitalizing on mobility.

US-based social media management player, Sprinklr, has made its seventh acquisition in 18 months, purchasing text analytics vendor, NewBrand, to up the ante on social and customer engagement data insights across its platform.

Integrated social profiles uniting Lithium’s community platform with Klout influencer scores is one of a host of new product announcements being made by Lithium this week.