Social Media Marketing

Social Media

Aussie startup taps into social advocacy for brands

A home-grown social site facilitating peer-to-peer recommendations between consumers while providing brands with data-driven insights into their customer advocates has officially launched in Australia.

Social Media

How The Outnet is revolutionising the customer experience

The pressure is on ecommerce fashion retailers to find creative ways to enhance the customer experience and inspire brand loyalty. The past few years has seen The Outnet’s digital marketing strategies revolutionise its level of engagement with customers on an international scale.

Social Media

How Monster Worldwide is using social to build better brand engagement

Monster Worldwide has built up a significant global presence in the job search market over the past 20 years. Yet the rise of new digital competitors, along with growing social media interactions between job seekers and employers, left the business looking for ways to not only better understand both groups, but also rebuild brand might through digital engagement.

Social Media

Why integrated social suites are failing marketers

Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.

Social Media

Why Open Colleges, Virgin Mobile are backing a new tool for brand advocacy

Personal recommendations have long been perceived as one of the most persuasive forms of marketing, especially when they are delivered by trusted parties such as friends and family. But despite social media’s ability to connect individuals, it has not proven effective in harnessing recommendations for brands.

Social Media

How to engage in influencer marketing

Social media and digital interaction have handed brands exponential opportunity to target and interact with individuals in a relevant way. They’ve also opened up a new avenue of third-party content creation and engagement that’s gaining attention – for both the right and wrong reasons.

Digital Marketing

How marketers can seize the mobile moment

Marketers and advertisers shudder when they think about the great consumer rush to mobile. With a smartphone's tiny screen and a mobile consumer's fleeting attention span, marketers face an enormous challenge capitalizing on mobility.

Social Media

Sprinklr acquires text predictive analytics player, NewBrand

US-based social media management player, Sprinklr, has made its seventh acquisition in 18 months, purchasing text analytics vendor, NewBrand, to up the ante on social and customer engagement data insights across its platform.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

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Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

Paul Scott

How to design for a speculative future - Customer Design - CMO Australia

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Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

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“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

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IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

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Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

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Blog Posts

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Brand or product placement?

CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.

Michael Neale and Dr David Corkindale

University of Adelaide Business School and University of South Australia

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