Social Media
GroupM has joined forces with Twitter to kick off beta trials of its first 100 per cent viewability campaigns on the social media platform.
Social Media
After taking heat earlier this year over allegations of political bias, Facebook announced that it's replacing fallible humans with new algorithms to select items for its "Trending" topics feature.
Social Media
Social Soup claims it's become the first influencer marketing agency in Australia to offer in-store sales measurement of its activities after striking up a partnership with Quantium.
Comedy Central CMO, Walter Levitt, has completely revamped brand positioning - eliminating the use of the word TV - in a bid to connect with the company’s main viewing audience, the 18-34-year old comedy-inspired millennial male.
Social Media
Social content and media management must become less of a channel exercise and more about an organisation’s ability to publish, engage and measure social business in a unified way.
Social Media
A new international association aimed at tackling legal, privacy and intellectual property issues around social media and digital platforms has officially launched.
Social Media
The tried-and-tested way of bringing a new car model to market usually involves significant spend on a mass market TV campaign. So that’s exactly what Toyota didn’t do when it launched its latest Prius hybrid car to Australian consumers earlier this year.
Social Media
Recent studies show 87 per cent of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but fewer than one in five can clearly prove and demonstrate social media ROI. I believe it's because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer journey.
Social Media
Discovery reigns supreme when it comes to engaging consumers via mobile devices, according to Facebook’s global VP of business marketing.
Social Media
A new marketing activity from AAMI Insurance targeting mobile consumers via Facebook and using segmentation, data insights and dynamic content is being hailed as a breakthrough for the insurance group.
Social Media
Email and sponsored advertising are generating the most neutral experiences with consumers when it comes to digital advertising, a new report claims.
Social Media
Getting to know your consumers can better can be a difficult challenge for FMCG companies, with no real chance to engage in anything more than a one-sided conversation in the lead-up to and during the sales process.
Social Media
The race to stay ahead of the social media marketing game is forcing several companies to stretch the limits of what is achievable or authentic in the fast-evolving social space. So what are the things marketers should avoid doing when implementing an effective social media strategy?
Social Media
Digitally agile marketers are hungrier than ever to connect with customers on social. And with a profit of over $US1 billion last quarter and over 1.59 billion users worldwide, Facebook remains an attractive and lucrative marketing tool.
Social Media
Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users represent piles of potential customers, and today's savvy digital marketers want in on the action.
Social Media
As social media becomes an integral part of everyday lives, the pressure is on marketers to adapt to the latest trends and find more powerful and authentic ways to connect with customers. We speak to social media, marketing and brand experts as they reveal what they believe marketers should look out for when leveraging social engagement and influence.
Leadership
Iconic agency leader, Todd Sampson, has added a third board role to his resume and joined influencer marketing company, Visual Amplifiers.
Social Media
Facebook rolls out wow, sad, haha, angry and love as reaction options.
Social Media
Facebook is reportedly readying a new user-initiated advertising medium within its popular Messenger app that could reshape the ad industry.
Social Media
Twitter is looking to better assist brands with customers using its social media platform for customer service, offering two new tools to manage interactions.
Social Media
B2C marketers across the Asia-Pacific are increasingly active in social marketing, adopting an average of five social platforms to drive their branding efforts.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
