Insurance brand, AAMI, claims its decision to up the content marketing ante with a real-time social media approach is already driving more positive digital engagement.

Optus is claiming to be the first global brand to use Facebook’s trending feature for a consumer campaign that relies on posting fresh content daily to the social media site.

An integrated and scalable video management platform is giving the 12 Week Body Transformation team the confidence to rapidly expand its offering for members while opening new social and marketing opportunities.

The role of marketing is increasingly being driven by what happens with the customer after they have purchased a product, and CMOs must take more responsibility for operations as a result.

Getting Australians to talk about sport isn’t hard. But bringing them to your website to do it takes a little effort. This was the task for Fox Sports at the launch of its sports community site, The Crowd, in February this year.

Charity giving community portal, JustGiving, has launched a ‘Care’ social button for donation sites in a bid to make the experience more personal for consumers.

A real-time social media program around the World Cup that has triggered a 400 per cent engagement rise for Sportsbet’s Twitter channel couldn’t have succeeded without an integrated marketing approach.

Twitter is ramping up its mobile advertising capabilities with a new mobile apps install that will bring more ads into user feeds, as well as an acquisition in the programmatic mobile advertising space.

CPA Australia has topped a list of the 10 most influential Australian brands on LinkedIn for content marketing.

With most marketing programs today, being able to position and then prove the success of our efforts is vital for not only informing other business decisions and engagement strategies but also showcasing marketing’s impact. Social media is no different: Understanding how platforms like Facebook, Twitter or Instagram are affecting what we do as brands is increasingly important as these become the communication channels of choice for consumers.

Cadbury launched its Joy Generator vendor machine in Sydney to mark the launch of a new social media-enabled app which allows consumers to discover what Dairy Milk flavour they are best matched with using their Facebook personality and interests.

Cadbury is giving chocolate lovers a social media-enabled way to discover what Dairy Milk flavour they are best matched with through a new Flavour Matcher app that uses an individual's Facebook personality.

Social media is a great place to start conversations with customers on a new purchase journey, and also plays a vital role in recognising and responding to their needs, Westpac’s customer marketing chief claims.

The Mobile Marketing Association (MMA) has released an Interactive Creative Framework aimed at helping marketers build and execute effective mobile campaigns.

“Facebook used to be a space for brands to connect with their followers and fans – now we are an advertising platform.” This was part of the opening address from Stephen Scheeler, Facebook’s head of ecommerce, at a retail marketing conference in May.

A new Web platform, stronger digital strategy and taste for technology innovation are all playing key roles in the Australian Football League’s (AFL) efforts to lift interactive and timely fan engagement. And according to the group behind the game, they’re also opening up new ways to raise awareness and drive interest in the sport.

What's it like being one of the first brands to use Facebook's auto-play video ads? Progressive and its agency Arnold tells CIO.com the entire experience was easy, liberating and even a 'breathe of fresh air.'

Facebook can't be faulted for following the same path as other mass media channels that came before it with regards to advertising, but there are many marketers who are still hoping for something different this time around.

Data and analytics along with marketing automation are the top areas of digital marketing investment heading into 2014, a new report claims.

A new Forrester report evaluating social advertising platforms has nominated Kenshoo as the leading vendor solution thanks to its broad range of search and bid management capabilities.

The rush for many businesses to get online inevitably leads to a heavy focus on technology and marketing. But for WA’s Yahava KoffeeWorks, something else remains just as important – the brand.