Travelogue links a customer's social media account to their email to deliver dynamic responses to those receiving out-of-office messages
Qantas has rolled out a new campaign called ‘Out of Office Travelogue’ aimed at transforming a user’s out-of-office auto reply into a real-time travel journal.
The new campaign has been created in partnership with creative agency, The Monkeys, and works by connecting a consumer’s email to their Instagram account. It then automatically pulls through any images uploaded to the social media side by the user with the hashtag #qantasoutofoffice and sends an email to those who’ve tried to contact the consumer with a collection of their holiday snaps.
The use of the hashtag allows users to curate the pictures they want shared, both from public and private Instagram accounts, as well as include a quick message about their travels. The Qantas Out of Office Travelogue works on all Office 365 emails and all Gmail accounts, including other domains that use the Gmail inbox.
“The traditional out-of-office message can be both generic and impersonal in nature and from our research, 60 per cent of employees say they appreciate receiving something more creative,” said Qantas Group executive brand, marketing and corporate affairs, Olivia Wirth.
“We know that tips from friends and colleagues are the highest driver for people when choosing their next holiday destination, so we saw an opportunity to encourage travel through the millions of out of office emails being sent every day.”
“We’re thrilled about partnering with Qantas to create and develop a new product and service,”said The Monkeys co-founder and chief creative officer, Justin Drape. “Qantas has always been an innovative company, and this is just one more example of the group improving an experience for its customers.”
Instagram brand development lead for Australia and New Zealand, Sophie Blachford, also saw Qantas as an innovator in the aspirational travel space.
“Qantas Out of Office Travelogue is a unique and clever platform for an airline because most people who are travelling will activate their out of office as their final gleeful gesture before jetting off,” she added.
The ongoing campaign is open to any consumers and does not require Qantas loyalty program membership.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...
Salvador Lopez
Gartner highlights four content marketing platform players as leaders