Digital Marketing
If you've spent time Google searching and window shopping online, say, on an outdoor retailer's website, dreaming about a $400 graphite fly fishing rod, maybe even putting the fly rod in a shopping cart to keep the fantasy going only to click away when reality bites, you might see the fly rod following you around the Interwebs, your Facebook feed or a banner ad.
Social Media
Facebook is on the hunt for a new Australia and New Zealand managing director following William Easton’s promotion to a new regional role.
Digital Marketing
"We at Apple reject the idea that our customers should have to make tradeoffs between privacy and security," said Apple CEO Tim Cook earlier this month during an Electronic Privacy Information Center (EPIC) event where he was honored for corporate leadership. "We can and we must provide both in equal measure."
Social Media
When you're not liking your friends' photos on Facebook, you're likely to soon have more opportunities to buy stuff.
Digital Marketing
Marketers and advertisers shudder when they think about the great consumer rush to mobile. With a smartphone's tiny screen and a mobile consumer's fleeting attention span, marketers face an enormous challenge capitalizing on mobility.
Social Media
Facebook aims to speed up the delivery of news on the company’s mobile apps with Instant Articles. The New York Times, National Geographic and others will use it to publish interactive articles directly on Facebook’s iPhone app.
Digital Marketing
Hallmark, one of the world's oldest and best-known greeting card companies, launched its first Hallmark eCard app for the iPhone and iPad on Thursday.
Social Media
Facebook continued growing its business with ads placed on small screens last quarter, when it generated 73 percent of its sales from mobile ads.
Social Media
Facebook has launched a standalone Messenger app for chatting on the Web outside of Facebook.com.
Social Media
Facebook has released a new app for making videos that it thinks can win over the competition by allowing collaboration among friends.
Social Media
Marketing to millennials on new media platforms needs to be authentic and embedded in the way you do business, otherwise they won't respond, Pegasystems’ CMO and CTO agree.
Social Media
Facebook has no problem selling ads and encouraging marketers to launch campaigns on its platform, as consistently demonstrated by its financial results. However, the quality of campaigns varies widely. Facebook says it wants to help marketers and brands be more creative and increase the impact of their work by collaborating with a growing team of specialists who work at a special division within the company that's dedicated to this purpose, called Facebook Creative Shop.
Social Media
Twitter is about to catch up to Facebook circa 2011. The self-styled information network recently announced it will partner with Foursquare to let users tag your tweets with specific locations. Until now, including a location in a tweet only added the general area individuals were in, such as a city.
Social Media
Facebook has acquired The Find, a nine-year-old company with a search engine that indexes products across thousands of e-commerce sites.
Social Media
Next time you start a conversation on Facebook about that new shirt or watch you bought, you might be unwittingly delivering juicy feedback to the retailer.
Social Media
If the reports that Facebook is developing virtual reality software are accurate, the technology could revolutionise the way people work and play online.
Social Media
Facebook’s Atlas ad serving and measurement network has confirmed two new partnerships as it looks to build out the digital advertising offering.
Social Media
Facebook is getting closer to territory occupied by Yelp and Foursquare by testing a new service that will provide users with recommendations about places they are at.
Social Media
Facebook has released as open source some software modules that can speed image recognition, language modeling and other machine learning tasks, in a move to advance computer artificial intelligence for itself and others,
Social Media
Facebook, the world's largest social network, is making its first move into the enterprise.
Social Media
Facebook is acquiring QuickFire Networks, a video processing and transcoding company that should help the social network deliver video more efficiently to its users as more of it shows up in their feeds.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
