Mark Zuckerberg expects artificial intelligence will progress to make computers better than humans at basic sensory perception within the next 10 years and Facebook will end up knowing a lot more about you.
Digital Marketing
By opening the floodgates for bots on Facebook Messenger, the social media leader hopes to kindle a more modern and efficient mode of communication between businesses and their customers.
Digital Marketing
All the latest martech and adtech news this week from Salesforce, Rocket Fuel, Eyeota, Sprinklr, Sizmek, Telerik, Mintigo, Persado, Facebook and IBM.
Social Media
Live mobile video isn't new, but many of today's most popular social media companies are investing heavily in the technology, and they're pushing more live broadcasts to their users' feeds. The development has significant potential implications for digital marketers and the enterprise.
Social Media
Facebook backpedaled on its ad-buying business for publishers after the company discovered an overwhelming volume of poor and fraudulent ads. However, banner ads and other 'valueless' ads won't simply disappear from the Web, regardless of Facebook's stance.
Social Media
Facebook yesterday announced a new full-screen, mobile ad format called Canvas that's designed to help advertisers engage customers with detailed brand experiences.
Social Media
Facebook rolls out wow, sad, haha, angry and love as reaction options.
Social Media
Facebook is reportedly readying a new user-initiated advertising medium within its popular Messenger app that could reshape the ad industry.
Social Media
Facebook's efforts to figure out how users want to connect when they're on the move is paying off. The social network's latest earnings report show that mobile is carrying the company, pushing it to record fourth-quarter results.
Social Media
As Facebook prepares to launch its Facebook at Work enterprise collaboration toolset, popular messaging app Slack continues to gain passionate users. Experts say a Slack acquisition could help Facebook ride the smaller company's momentum into enterprise.
Digital Marketing
Now you can talk to your favourite Muppet character on Facebook messenger, thanks to a chat bot that simulates a virtual conversation with fans.
Social Media
The heads of marketing from Facebook and Target took the stage at CES 2016 to discuss how mobile and social media marketing technologies transform the way people shop.
Coldwell Banker's IT staff took a backseat to marketing when the real estate brokerage rolled out Facebook at Work. The program is just a pilot, however, and IT will eventually have to step in if the company decides to integrate the platform with corporate resources.
Social Media
Despite a few slow quarters and many damning predictions, Facebook's future looks bright again based on its accelerated growth on multiple fronts during the third quarter.
Social Media
Striving to keep up with the increasing demands of delivering users' News Feeds, Facebook is pressing hard to advance artificial intelligence.
Social Media
Don't call it a Dislike button, but Facebook is taking a new approach to the Like button with a system allowing you to express empathy.
Social Media
Facebook is giving businesses more reasons to use Facebook Messenger to reach customers.
Social Media
Facebook is set to launch a new feature that gives marketers the ability to create a more relevant ad experience for people on Facebook using their interests.
Facebook, owner of virtual reality gaming company Oculus, has inked a deal to buy gesture-control and computer-vision company Pebbles Interfaces.
Digital Marketing
Judging by its huge sales numbers and unrivaled consumer interest in its products, you'd think that no company in the tech arena was more beloved than Apple. Think again. It turns out Samsung is the "most reputable" tech company in the world, at least according to a recent survey of more than 5,000 consumers.
Social Media
Facebook is preparing a new way to show videos on the social network and opening the door to a new source of advertising revenue at the same time.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
