Facebook on hunt for new MD following Easton's promotion

Social media giant's Australia and New Zealand managing director is promoted to a regional role

Will Easton
Will Easton

Facebook is on the hunt for a new Australia and New Zealand managing director following William Easton’s promotion to a new regional role.

Easton will relocate to Singapore to head up emerging markets for the social media giant across Asia-Pacific from mid-August. The company said he will continue to also manage the A/NZ business until his successor is found.

The newly created role sees Easton reporting to VP of Asia-Pacific, Dan Neary, and covering a number of the larger emerging marketing including India, Indonesia, Philippines, Vietnam and Thailand. His remit is to build and scale take-up of Facebook’s applications and services, working closely with local teams, key brands and clients.

“The emerging markets across Asia-Pacific are arguably one of Facebook’s biggest opportunities in relation to delivering against our company mission of connecting the world,” Neary said in a statement.

“Will has done a fantastic job building our Australian and New Zealand business and will bring a huge amount of experience and value in his new role as head of emerging markets.”

Easton joined Facebook in January 2013 after six years with Google in both A/NZ and regional roles. Prior to that, he spent six years working at Microsoft in sales and marketing, firstly in the UK, then Australia.

“We have an incredibly talented local team who are well positioned to take the business in Australia and New Zealand to its next stage of growth,” Easton said. “Moving forward, the opportunity to lead Facebook’s growth in one of the most dynamic and exciting regions in the world is a ‘once in a lifetime opportunity’ which I’m really excited about taking on.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

And to add after looking at event pictures plus, observing all AU's visible Blonde Bimbos (think Julie Bishop to this Georgie Gardnerare)...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

CMO 50 2017 announcement mentioning "innovation". I checked date and its November not April so its wasn't an April Fools' Joke. Australia...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

Latest Podcast

More podcasts

Sign in