Facebook on hunt for new MD following Easton's promotion

Social media giant's Australia and New Zealand managing director is promoted to a regional role

Will Easton
Will Easton

Facebook is on the hunt for a new Australia and New Zealand managing director following William Easton’s promotion to a new regional role.

Easton will relocate to Singapore to head up emerging markets for the social media giant across Asia-Pacific from mid-August. The company said he will continue to also manage the A/NZ business until his successor is found.

The newly created role sees Easton reporting to VP of Asia-Pacific, Dan Neary, and covering a number of the larger emerging marketing including India, Indonesia, Philippines, Vietnam and Thailand. His remit is to build and scale take-up of Facebook’s applications and services, working closely with local teams, key brands and clients.

“The emerging markets across Asia-Pacific are arguably one of Facebook’s biggest opportunities in relation to delivering against our company mission of connecting the world,” Neary said in a statement.

“Will has done a fantastic job building our Australian and New Zealand business and will bring a huge amount of experience and value in his new role as head of emerging markets.”

Easton joined Facebook in January 2013 after six years with Google in both A/NZ and regional roles. Prior to that, he spent six years working at Microsoft in sales and marketing, firstly in the UK, then Australia.

“We have an incredibly talented local team who are well positioned to take the business in Australia and New Zealand to its next stage of growth,” Easton said. “Moving forward, the opportunity to lead Facebook’s growth in one of the most dynamic and exciting regions in the world is a ‘once in a lifetime opportunity’ which I’m really excited about taking on.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...

Janice Tollis

Why Gartner thinks brands are too uptight about strategy

Read more

The things who have mentioned are very convincing and will certainly work.

Lunna Walker

Xero evolves to fit a changing marketplace

Read more

The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...

Viri VR

Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio

Read more

Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...

Rafe Frost

3 brand new virtual reality experiences in action

Read more

Latest Podcast

More podcasts

Sign in