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Social Media

Going public gives Twitter a sustainable future, analysts say

The days of shrugging off Twitter may soon be over. Some 200 million users strong, the site is already one of the most prominent social networks, but going public could give it the muscle to become the next Facebook or Apple, one analyst said.

Social Media

Facebook goes after Twitter and its lock on 'immediacy'

In a new push to compete with Twitter and its lock on immediacy, Facebook took the wraps off two new APIs that enable news organizations to tap into user comments and display them online or on TV in real time.

Social Media

Ads are on the way for Instagram's 150 million users

Instagram is unstoppable. The photo-sharing app added 20 million users over the last two and a half months, growing from 130 million to 150 million monthly active budding photographers since introducing video.

Digital Marketing

Yahoo aims for consistency with site redesign

Yahoo has redesigned its Sports, Movies, Music, TV, omg, Games and Weather sites with a more consistent look and some personalized tools, the company said Tuesday.

Social Media

Zuckerberg mocked, doubted, and praised for Internet.org plan

After Facebook founder and CEO Mark Zuckerberg announced a coalition with several other major tech companies to bring the Internet to areas of the globe that remain disconnected, the tech world reacted with a mix of criticism, mockery, doubt and praise.

Social Media

Facebook to test new mobile payment service

Facebook plans to test a new service designed to streamline the check-out process for people shopping on their mobile devices. It could become a competitor to other e-commerce players like PayPal.

Social Media

Facebook embedded posts good for business

Facebook announced a new program this week that lets websites post public Facebook posts to their sites. And that could be a boon for businesses, says industry analysts.

Social Media

Facebook posts coming to the wider Web

Get ready for a whole lot more Facebook content to start appearing around the Web. The social network kicked off a new program Wednesday that lets websites embed public Facebook posts on their own Web pages.

Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

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CMO's top 8 martech stories for the week - 6 May 2021

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Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith

Behavioural science lead and regional consulting partner, Ogilvy

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

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