Social Media
Marketers who use last ad attribution to measure Facebook’s brand impact as part of a multi-channel campaign are devaluing the social network’s impact and making flawed marketing decisions, a new report claims.
Social Media
A rising percentage of older adults are using social networking sites like Facebook, Twitter and Google+ too, according to a Pew study.
Social Media
Facebook has secured Google’s former vice-president of consumer marketing, Gary Briggs, as its first global CMO.
Social Media
Facebook announced a new program this week that lets websites post public Facebook posts to their sites. And that could be a boon for businesses, says industry analysts.
Social Media
Get ready for a whole lot more Facebook content to start appearing around the Web. The social network kicked off a new program Wednesday that lets websites embed public Facebook posts on their own Web pages.
Finnish mobile phone giant Nokia is asking British graduates on the Entrepreneur First start-up accelerator programme to improve its career services app, JobLens.
Social Media
Instagram users fretting about ads clogging up their image feed can breath easy, at least for now. Facebook said Wednesday it has no immediate plans to put ads in its photo-sharing app -- though make no mistake, they are coming eventually.
Social Media
Recent Facebook campaigns by Nike and handbag website Sterling & Hyde engaged customers and generated significant buzz for their brands, according to speakers at the MagentoLive conference.
Social Media
LinkedIn is giving companies the ability to place their marketing content into users' feeds, in a move that expands the site's revenue opportunities.
Digital Marketing
Yahoo has bought ad tech startup Admovate to grow its mobile advertising sales and provide a stronger channel for personalised display advertising.
Social Media
Using social-networking sites to reach out to the public is more important than ever for business, but one pitfall in all this is that employees and their companies can end up battling over who owns the social-site's content or accounts. These battles even end up in the courtroom, and sometimes employees win, at least in part.
Digital Marketing
In yet another mobile acquisition, Yahoo has acquired Qwiki, a New York City company that makes an app for turning photos and videos into short, edited movies.
Social Media
If Pinterest is looking over its shoulder, it's probably keeping an eye on We Heart It, an image-based social networking site that has quietly amassed a user base of 20 million.
Social Media
You don't need a big budget to be successful with social media, according to Walmart's director of social strategy. Here are five steps your business can follow to reap the benefits.
Digital Marketing
A new data analysis has found that iPad users prefer to use their tablet in landscape mode, and tend to use their device most during the first half of the week, late in the evening.
Social Media
Facebook is launching an aggressive strategy for better detecting violent, graphic, sexual and otherwise controversial content across its site and removing ads that appear alongside that content.
Digital Marketing
In its continuing efforts to woo users with new products and services, Yahoo is at it again, this time with a redesign of its News Page.
Social Media
if reports are accurate, Facebook may soon be where smartphone and tablet users can get the latest news from around the world.
Social Media
After nearly a week of speculation, Facebook announced today that Instagram, its popular photo-sharing service, now supports video.
Social Media
Australian organisations are increasingly turning to social networking for collaboration and plan to allocate 11 per cent of IT budgets to social networking in the next year, a new report has found.
Social Media
Google buys Waze. Yahoo buys Tumblr. Facebook buys Instagram.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
