Facebook tests delivering tips about your location

The test of the location-based service will use Bluetooth beacons in some locations

Facebook's mobile app.
Facebook's mobile app.

Facebook is getting closer to territory occupied by Yelp and Foursquare by testing a new service that will provide users with recommendations about places they are at.

Starting Thursday, some users of Facebook on iPhone in New York will find a new feature, called "Place Tips," at the top of their news feed, which will surface information on the location they are at, as well as posts and photos of the place that friends have shared.

"You can also see information about the place, including posts from its Page, popular menu items and upcoming events," wrote Mike LeBeau, Facebook product manager in a blog post.

Facebook has been increasingly introducing services that are designed around the user's location, including a Nearby Friends feature it launched last year that allows users to spot friends in their vicinity.

The company is using a combination of cellular networks, Wi-Fi and GPS to determine a person's location for the trial of Place Tips, but in some locations it will also test Bluetooth beacons, provided to businesses, that will send signals to the phone to help locate the user.

Facebook's Place Tips will only show if the social network has been given permission to access the user's location through the phone. Users have the option to turn the feature off. Viewing the Place Tips doesn't post on Facebook or show people the location of the user, the company said.

Facebook said it will be testing the new feature in locations like Central Park, Brooklyn Bridge, Times Square, the Statue of Liberty and JFK Airport. The beacons will be tested by a few businesses like the Metropolitan Museum of Art and Strand Book Store.

The social network will likely make money through charges or commissions from local business owners that surface on Place Tips. The company did not immediately comment on plans to monetize the service.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in