Facebook tests delivering tips about your location

The test of the location-based service will use Bluetooth beacons in some locations

Facebook's mobile app.
Facebook's mobile app.

Facebook is getting closer to territory occupied by Yelp and Foursquare by testing a new service that will provide users with recommendations about places they are at.

Starting Thursday, some users of Facebook on iPhone in New York will find a new feature, called "Place Tips," at the top of their news feed, which will surface information on the location they are at, as well as posts and photos of the place that friends have shared.

"You can also see information about the place, including posts from its Page, popular menu items and upcoming events," wrote Mike LeBeau, Facebook product manager in a blog post.

Facebook has been increasingly introducing services that are designed around the user's location, including a Nearby Friends feature it launched last year that allows users to spot friends in their vicinity.

The company is using a combination of cellular networks, Wi-Fi and GPS to determine a person's location for the trial of Place Tips, but in some locations it will also test Bluetooth beacons, provided to businesses, that will send signals to the phone to help locate the user.

Facebook's Place Tips will only show if the social network has been given permission to access the user's location through the phone. Users have the option to turn the feature off. Viewing the Place Tips doesn't post on Facebook or show people the location of the user, the company said.

Facebook said it will be testing the new feature in locations like Central Park, Brooklyn Bridge, Times Square, the Statue of Liberty and JFK Airport. The beacons will be tested by a few businesses like the Metropolitan Museum of Art and Strand Book Store.

The social network will likely make money through charges or commissions from local business owners that surface on Place Tips. The company did not immediately comment on plans to monetize the service.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

Customer value proposition: Getting the brand promise to your customers right

Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Amazing article Mitchell. I really enjoyed the read. Chatbots will be critical in the future evolution of banking and financial services ...

Giridhar Prathap Reddy

7 businesses successfully implementing chatbots

Read more

Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

รัตนาวดี ภูมิวรรณ

Former eHarmony marketing chief joins telco startup

Read more

Colin Kaepernick, not Mike Kapernick.

thisisw

Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers

Read more

AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...

Sebastian Friedrich

Mindshare gets behind blockchain advertising alliance

Read more

Latest Podcast

More podcasts

Sign in