You can already add your location to your tweets, but soon you'll be able to let everyone know if you're in Central Park or Central Perk.
Twitter is about to catch up to Facebook circa 2011. The self-styled information network recently announced it will partner with Foursquare to let users tag your tweets with specific locations. Until now, including a location in a tweet only added the general area individuals were in, such as a city.
With Foursquare's database of more than 65 million places worldwide, Twitter will be able to let users get a lot more specific. Twitter recently published a video showing its new Foursquare location mash-up in action. At first glance, it's a set-up that Facebook users will be immediately familiar with.
Based on the video, when users decide to add their location to a tweet, they'll be presented with a list of nearby businesses or places of interest in the immediate area. They can then just select the location that best represents where they are and all followers will be able to see if it's a café near the user's house or the pizza joint across the street.
Twitter's video didn't show what happens if a user shares a location automatically in all their tweets. Will the app automatically select the most likely location, or will it default to a general location as it does now?
The story behind the story: With Foursquare, Twitter gets a powerful location database that it can immediately roll out worldwide--assuming the deal covers everything Foursquare has to offer. For Foursquare, Twitter and its nearly 300 million active users is another big addition to the location platform. In addition to Twitter, Foursquare powers or contributes to the location services for a number of big online services including Microsoft's Cortana and Bing local search, Flickr, and Waze.
When does it launch?
Twitter hasn't announced when the new location options will roll out to mobile users other than to say it's coming soon. It's also not clear if the location offering will be available on all its mobile apps, including BlackBerry and Windows Phone, or if this will first be an iOS/Android service.
The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!
Marketers spend their careers searching for the formula that can improve the bottom line for their brands. Most new marketers also come into a role and feel like they need to put their own stamp on things.
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.
Raj
What marketers need to know about robotic process automation
who wants to date me I am 9 years old and i am a boy
Jeremy Hawkins
Sink a sub gaming experience signals Subway's renewed brand push
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs