You can already add your location to your tweets, but soon you'll be able to let everyone know if you're in Central Park or Central Perk.
Twitter is about to catch up to Facebook circa 2011. The self-styled information network recently announced it will partner with Foursquare to let users tag your tweets with specific locations. Until now, including a location in a tweet only added the general area individuals were in, such as a city.
With Foursquare's database of more than 65 million places worldwide, Twitter will be able to let users get a lot more specific. Twitter recently published a video showing its new Foursquare location mash-up in action. At first glance, it's a set-up that Facebook users will be immediately familiar with.
Based on the video, when users decide to add their location to a tweet, they'll be presented with a list of nearby businesses or places of interest in the immediate area. They can then just select the location that best represents where they are and all followers will be able to see if it's a café near the user's house or the pizza joint across the street.
Twitter's video didn't show what happens if a user shares a location automatically in all their tweets. Will the app automatically select the most likely location, or will it default to a general location as it does now?
The story behind the story: With Foursquare, Twitter gets a powerful location database that it can immediately roll out worldwide--assuming the deal covers everything Foursquare has to offer. For Foursquare, Twitter and its nearly 300 million active users is another big addition to the location platform. In addition to Twitter, Foursquare powers or contributes to the location services for a number of big online services including Microsoft's Cortana and Bing local search, Flickr, and Waze.
When does it launch?
Twitter hasn't announced when the new location options will roll out to mobile users other than to say it's coming soon. It's also not clear if the location offering will be available on all its mobile apps, including BlackBerry and Windows Phone, or if this will first be an iOS/Android service.
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The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.
There is no doubt the challenges we are facing as businesses, advertisers and audiences with COVID-19 are all unprecedented. But with this comes an opportunity to take stock and re-evaluate current strategies, plans and processes to drive efficiencies and relevance in today's market.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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