Twitter partners with Foursquare to add precise locations to tweets

You can already add your location to your tweets, but soon you'll be able to let everyone know if you're in Central Park or Central Perk.

Twitter Bird Cartoon

Illustration using Twitter words and phrases to form bird with caption balloon. Follow Me at Twitter.

abstract, balloon, bird, blank, caption, cartoon, composite, cute, empty, follow, fonts, illustration, logo, outline, shape, speech, text, tweet, twitter, word, words, dreamstime

dreamstime_11069962
Twitter Bird Cartoon Illustration using Twitter words and phrases to form bird with caption balloon. Follow Me at Twitter. abstract, balloon, bird, blank, caption, cartoon, composite, cute, empty, follow, fonts, illustration, logo, outline, shape, speech, text, tweet, twitter, word, words, dreamstime dreamstime_11069962

Twitter is about to catch up to Facebook circa 2011. The self-styled information network recently announced it will partner with Foursquare to let users tag your tweets with specific locations. Until now, including a location in a tweet only added the general area individuals were in, such as a city.

With Foursquare's database of more than 65 million places worldwide, Twitter will be able to let users get a lot more specific. Twitter recently published a video showing its new Foursquare location mash-up in action. At first glance, it's a set-up that Facebook users will be immediately familiar with.

Based on the video, when users decide to add their location to a tweet, they'll be presented with a list of nearby businesses or places of interest in the immediate area. They can then just select the location that best represents where they are and all followers will be able to see if it's a café near the user's house or the pizza joint across the street.

Twitter's video didn't show what happens if a user shares a location automatically in all their tweets. Will the app automatically select the most likely location, or will it default to a general location as it does now?

The story behind the story: With Foursquare, Twitter gets a powerful location database that it can immediately roll out worldwide--assuming the deal covers everything Foursquare has to offer. For Foursquare, Twitter and its nearly 300 million active users is another big addition to the location platform. In addition to Twitter, Foursquare powers or contributes to the location services for a number of big online services including Microsoft's Cortana and Bing local search, Flickr, and Waze.

When does it launch?

Twitter hasn't announced when the new location options will roll out to mobile users other than to say it's coming soon. It's also not clear if the location offering will be available on all its mobile apps, including BlackBerry and Windows Phone, or if this will first be an iOS/Android service.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes Part 1: Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe.

Nickie Scriven

CEO, Zenith

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

Being an investor who has an understanding of the finance industry, I would question the validity of this article, judging by the impairm...

Rowan

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...

Frederic

State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact

Read more

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

Latest Podcast

More podcasts

Sign in