Business Issues

Social Media

Yahoo acquires mobile video app startup Ptch

Yahoo has acquired Ptch, the startup behind a mobile app that allowed users to combine photos and video on their phones into movies, and the service will shut down by January.

Digital Marketing

Purple WiFi lets businesses trade free wireless for valuable customer data

Thanks to McDonald's and Starbucks, free wireless networking is available every 200 yards or so, at least in metropolitan areas of the United States. Still, many merchants--especially smaller "mom & pop" establishments--don't provide the service. Purple WiFi has a business model that can help these businesses offer free Wi-Fi, and seems like a win-win for both the business and the customers.

Digital Marketing

Beyond Verbal gets inside your customers' heads

Think of the situations when knowing customers' moods, attitudes, and personalities could improve your ability to serve them. Beyond Verbal, an Israeli startup, has developed a cloud platform that uses efficiency, cooperation, and composure engines to extract more than 400 variants of moods by listening to a person's voice.

Leadership

How many data scientists does the world really need?

The buzz is all about Big Data and how best to use it to generate actionable intelligence. To do this, companies will need to hire loads of highly trained, highly paid data scientists -- or will they?

Oracle buys sales order automation specialist BigMachines

Oracle is hoping to differentiate its CRM (customer relationship management) software from the competition with the acquisition of BigMachines, whose cloud-based system helps salespeople quickly put together and price complex orders.

Social Media

Twitter's take on TV: 'We make it better'

Twitter, with an IPO looming, needs to make money. To do that, a key focus is being placed on advertising and promoted content around television, the company signaled on Tuesday.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

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