Leadership
The director of information architecture at agency Nomensa details the biggest design trend for 2014.
Social Media
Yahoo has acquired Ptch, the startup behind a mobile app that allowed users to combine photos and video on their phones into movies, and the service will shut down by January.
Digital Marketing
Businesses will find access to customer data become more restricted in the next five years as consumers become more wary of handing over personal information, according to an Ernst & Young survey.
BlackBerry's chief operating, marketing and financial officers are leaving as recently appointed CEO John Chen makes his mark on the struggling mobile vendor.
Digital Marketing
Thanks to McDonald's and Starbucks, free wireless networking is available every 200 yards or so, at least in metropolitan areas of the United States. Still, many merchants--especially smaller "mom & pop" establishments--don't provide the service. Purple WiFi has a business model that can help these businesses offer free Wi-Fi, and seems like a win-win for both the business and the customers.
Digital Marketing
Think of the situations when knowing customers' moods, attitudes, and personalities could improve your ability to serve them. Beyond Verbal, an Israeli startup, has developed a cloud platform that uses efficiency, cooperation, and composure engines to extract more than 400 variants of moods by listening to a person's voice.
Leadership
The buzz is all about Big Data and how best to use it to generate actionable intelligence. To do this, companies will need to hire loads of highly trained, highly paid data scientists -- or will they?
Leadership
As CMOs take on a more strategic role in the c-suite, they will need to broaden their technical skills and expertise to understand big data analytics, customer online experience, social media and more.
Social Media
Facebook's popularity might be on the decline among some teenagers, the company signaled Wednesday.
Growth in iPhone shipments couldn't prevent Apple from reporting a drop in profits for the last quarter, as the iPad market flattened and Mac shipments fell.
Social Media
Twitter plans to price its IPO shares between US$17 and $20 when it lists on the New York Stock Exchange, the company said Thursday in a filing
Yahoo has acquired LookFlow, an image recognition company, as part of a plan to improve photo discovery on Flickr, Yahoo announced Wednesday.
Oracle is hoping to differentiate its CRM (customer relationship management) software from the competition with the acquisition of BigMachines, whose cloud-based system helps salespeople quickly put together and price complex orders.
Leadership
The research firm predicts the convergence of IT and marketing as businesses increasingly look to digital promotional strategies.
Digital Marketing
Oracle has acquired Compendium in an effort to offer a more complete platform for online marketing.
Social Media
Twitter, with an IPO looming, needs to make money. To do that, a key focus is being placed on advertising and promoted content around television, the company signaled on Tuesday.
Social Media
Twitter plans to list its shares on the New York Stock Exchange, it said Tuesday.
Digital Marketing
Yahoo reported a 5 per cent drop in revenue for the third quarter, with the money it makes from display and search ads both continuing to decline.
Facebook has agreed to acquire mobile data compression startup Onavo and plans to use its technology in an effort to make Internet access more affordable, Facebook said on Monday.
Social Media
How many eyes see a tweet about television? Nielsen wants to find out, and let marketers know so they can make more informed advertising decisions on Twitter.
Social Media
Twitter has fewer users and less revenue than Facebook, but in mobile advertising Twitter appears to have dodged the problems that dragged down Facebook's stock after its public offering last year.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
