Oracle acquires Compendium to boost online marketing wares

The company wants to expand its offerings for planning, producing, publishing marketing content

Oracle has acquired Compendium in an effort to offer a more complete platform for online marketing.

Oracle didn't announce any financial details, but its acquisition of the Indianapolis-based company has closed, it said on Thursday.

Oracle was attracted to Compendium's data- driven approach to marketing, which lets companies plan, produce, publish and promote relevant content, and then analyze its performance.

Enterprise buyers are increasingly self-educating themselves on products and services using a variety of channels and online sources before making a decision, and vendors have to adapt to keep up, according to Oracle.

The capabilities of Compendium's platform include publishing content to websites, blogs, Facebook, Twitter, LinkedIn and other social channels. It also has a planning tool for assigning drafts, writing, editing and getting multiple levels of approval, from one dashboard, according to Compendium's website.

This isn't a new segment for Oracle; Compendium's cloud-based platform will complement its existing Eloqua Marketing Cloud, it said.

For Compendium's existing customers it's business as usual, for now, according to Oracle. They should continue to use existing contacts for support and other ongoing needs. Oracle plans to communicate all changes and transitions through these familiar channels, it said in an FAQ on the acquisition.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in