A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Twitter is positioned now to begin its 'road show' to investors
Twitter plans to price its IPO shares between US$17 and $20 when it lists on the New York Stock Exchange, the company said Thursday in a filing
Based on an assumed initial public offering price of $18.50 -- the midpoint of the range -- Twitter estimates the net proceeds from the sale of shares of common stock will be roughly $1.25 billion, the company said in documents filed with the U.S. Securities and Exchange Commission.
Some 80.5 million shares of common stock will be registered, according to the filing.
Releasing its IPO price range positions Twitter to begin its "road show," seeking to raise funds from investors across the country. In documents filed last week, the company said it would list its shares under the ticker symbol TWTR on the New York Stock Exchange, representing a big win for the market over rival Nasdaq.
Twitter has yet to determine a date for the listing, though one report suggested Nov. 15 could be the day.
Twitter's IPO is likely to be one of the hottest of the year and the most prominent in social media since Facebook went public last year. Twitter's share price range will be markedly lower than Facebook's, which priced its IPO at $38 per share.
Twitter filed for its highly anticipated public offering earlier this month.
Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
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