Facebook to buy mobile data compression startup Onavo

Onavo's technology will be used to connect more people to the Internet, Facebook said

Onavo running on an Android device
Onavo running on an Android device

Facebook has agreed to acquire mobile data compression startup Onavo and plans to use its technology in an effort to make Internet access more affordable, Facebook said on Monday.

Onavo develops iOS and Android apps that compress data as it is downloaded, helping subscribers save money on their data plans. The technology gives mobile users the ability to do up to five times more with their data plan without any additional fees, according to Onavo.

The Israeli company also offers an analytics tool that allows iOS and Android users to track how much data is consumed by each individual app installed on their phones, although this is something that the latest versions of the phones' operating systems also do.

"We expect Onavo's data compression technology to play a central role in our mission to connect more people to the internet, and their analytic tools will help us provide better, more efficient mobile products," a Facebook spokeswoman said in an emailed statement. Facebook declined to discuss the terms of the deal.

Onavo's Tel-Aviv office will become Facebook's office in Israel, Facebook said.

In August 2013, Facebook and other tech companies including Nokia, Samsung Electronics, Ericsson and Qualcomm launched an initiative called Internet.org that aims to connect "the next 5 billion people" to the Internet in an affordable way. The founders believe it is possible to build infrastructure that will provide sustainable free access to basic Internet services in a way that enables everyone with a phone to connect to the Internet.

This is a challenge Onavo is also passionate about, said Onavo co-founders Guy Rosen and Roi Tiger in a blog post. "We're excited to join their team, and hope to play a critical role in reaching one of Internet.org's most significant goals -- using data more efficiently, so that more people around the world can connect and share," they wrote.

Onavo plans to continue running its mobile utility apps as a stand-alone brand when the transaction closes.

Loek is Amsterdam Correspondent and covers online privacy, intellectual property, open-source and online payment issues for the IDG News Service. Follow him on Twitter at @loekessers or email tips and comments to loek_essers@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

Sign in