Purple WiFi lets businesses trade free wireless for valuable customer data

New service offers to help businesses provide free Wi-Fi in exchange for invaluable social marketing.

Thanks to McDonald's and Starbucks, free wireless networking is available every 200 yards or so, at least in metropolitan areas of the United States. Still, many merchants--especially smaller "mom & pop" establishments--don't provide the service. Purple WiFi has a business model that can help these businesses offer free Wi-Fi, and seems like a win-win for both the business and the customers.

Purple Wifi offers software that works with a business' existing broadband connection to provide free Wi-Fi network access for customers. Because users are required to sign-in using a social account, the business gets access to valuable social demographic data, such as the age and gender of customers that use Purple WiFi, when users connect, how long they stay connected, and more.

Purple Wifi also give the business an opportunity to expand their social reach. Upon login, the customer is prompted to "like" the business' Facebook page or follow its Twitter account. According to data shared by Purple WiFi, 87 percent of people make purchasing decisions based on input from friends. They claim that the average Facebook user has 190 friends, and that the monetary value of a single "Like" on Facebook amounts to 85 pounds (about $135 USD).

Purple WiFi offers a few different plans. The base plan is free, but for about $40 per month a business can subscribe to Purple WiFi Premium, which includes custom branding, email and coupon marketing options, content filtering, and deeper demographic information. Remember, though, that the Purple WiFi costs are in addition to whatever you pay for the Internet service itself, and do not include the wireless router hardware.

Currently Purple Wifi works with Facebook, Twitter, and LinkedIn, but it promises to add Google+, Pinterest, and others in the near future. There is an option for customers who don't have a social network account to fill out a short registration form.

In general, more businesses should provide free Wi-Fi. It's a gesture of good will that creates added value in the eyes of the customer even for people who don't use it. Most businesses already have an Internet connection, and a wireless network even if they only use it for employees and official company business. Why not use a service like Purple WiFi to share the network with customers in exchange for free marketing and invaluable customer demographic data?

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...

Janice Tollis

Why Gartner thinks brands are too uptight about strategy

Read more

The things who have mentioned are very convincing and will certainly work.

Lunna Walker

Xero evolves to fit a changing marketplace

Read more

The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...

Viri VR

Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio

Read more

Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...

Rafe Frost

3 brand new virtual reality experiences in action

Read more

Latest Podcast

More podcasts

Sign in