Oracle buys sales order automation specialist BigMachines

With the acquisition, Oracle makes a move against rivals Salesforce.com and SAP

Oracle is hoping to differentiate its CRM (customer relationship management) software from the competition with the acquisition of BigMachines, whose cloud-based system helps salespeople quickly put together and price complex orders.

Terms of the deal, which was announced Wednesday, weren't disclosed. It is expected to close this year.

BigMachines' software will be combined with Oracle's products for marketing, sales, customer service and e-commerce, according to a statement.

Some 275 companies, including Coca-Cola, ADP and Siemens, use BigMachines' software, according to Oracle. It has products for both small companies and large enterprises.

The lower-end product, BigMachines Express, is built on Salesforce.com's Force.com platform, while the flagship one is based on Oracle and Java, according to a document released Wednesday.

BigMachines has integrated its products with Salesforce.com, SAP and Microsoft applications.

Business will "continue as usual" for partners and Oracle intends to "continue to invest in the development and support of existing integrations with third party sales force automation systems," according to an FAQ document on the acquisition.

Oracle had been working on cloud-based CPQ (configure, price, quote) software already but buying BigMachines will help it get this functionality into its Sales Cloud more quickly, according to the FAQ.

BigMachines' competitors include Selectica and Cameleon Software. The CPQ market has seen some consolidation in the past, such as IBM's purchase of Sterling Commerce and Infor's acquisition of TDCI.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

nice article

meripadhai

5 things marketers need to do to get better in buy in when presenting

Read more

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

Read more

Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...

Yes Machinery

Image intelligence:10 must-see infographics for marketers

Read more

A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post

digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

Read more

Latest Podcast

More podcasts

Sign in