Some teens may indeed be anti-Facebook

Facebook on Wednesday reported a decline in daily use among younger teens

Facebook's popularity might be on the decline among some teenagers, the company signaled Wednesday.

For younger teenagers, Facebook has seen a decline in the number of daily users, the company reported during its third-quarter earnings call. Overall, usage among U.S. teens was stable between the second and third quarters, but the decrease in daily usage for some was noted early in the prepared remarks of Facebook's chief financial officer, David Ebersman.

It was one of the first times that the social network has identified a decrease in its teenage users. Youth engagement on Facebook is hard to measure because self-reported age data is usually unreliable for younger users, the company said. But, "we wanted to share [the figure] because we get a lot of questions about teens," Ebersman said.

Facebook didn't disclose the size of the decline or comment on it further.

With many rival services vying for younger users' attention, Facebook's ability to keep them on its site is an issue. One area of intense competition is messaging. Facebook operates its own standalone app just for messages, called Messenger, but services such as Snapchat, WhatsApp and Skype are also popular.

Part of the issue might be that everyone seems to be on Facebook now, and teens want their own place to digitally mingle. "Teens don't want to be on the same site as their parents," said Brian Blau, who's an industry analyst with Gartner and a parent of a teenager himself.

Also, a study released by Pew Research Center earlier this year found that the "drama" on Facebook might be driving more teens to one of Facebook's biggest rivals: Twitter.

Overall, on a monthly basis, Facebook grew its number of users to 1.19 billion during the quarter, an increase of 18 percent from last year. Total sales for the company, aided by mobile, were up 60 percent, to US$2.02 billion.

During the call, Facebook said it would continue to build products for people of all ages.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Well done, team at Larsen. Fantastic story of how to continually invest in customer experience.

Adam Frank

A designer jewellery brand's take on customer relations

Read more

Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

Paul Scott

How to design for a speculative future - Customer Design - CMO Australia

Read more

Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

Read more

“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

Read more

IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

Read more

Blog Posts

Why marketing technology utilisation is taking on new urgency

Disparate data sources, fragmented technology and a lack of funding has left many brands struggling in the battle for online customer attention amid a global pandemic. Now more than ever, brands need to focus on unlocking the value of their marketing technology.

Suzanne Croxford

Marketing technology partner, Wunderman Thompson Australia

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Sign in