Facebook on Wednesday reported a decline in daily use among younger teens
Facebook's popularity might be on the decline among some teenagers, the company signaled Wednesday.
For younger teenagers, Facebook has seen a decline in the number of daily users, the company reported during its third-quarter earnings call. Overall, usage among U.S. teens was stable between the second and third quarters, but the decrease in daily usage for some was noted early in the prepared remarks of Facebook's chief financial officer, David Ebersman.
It was one of the first times that the social network has identified a decrease in its teenage users. Youth engagement on Facebook is hard to measure because self-reported age data is usually unreliable for younger users, the company said. But, "we wanted to share [the figure] because we get a lot of questions about teens," Ebersman said.
Facebook didn't disclose the size of the decline or comment on it further.
With many rival services vying for younger users' attention, Facebook's ability to keep them on its site is an issue. One area of intense competition is messaging. Facebook operates its own standalone app just for messages, called Messenger, but services such as Snapchat, WhatsApp and Skype are also popular.
Part of the issue might be that everyone seems to be on Facebook now, and teens want their own place to digitally mingle. "Teens don't want to be on the same site as their parents," said Brian Blau, who's an industry analyst with Gartner and a parent of a teenager himself.
Also, a study released by Pew Research Center earlier this year found that the "drama" on Facebook might be driving more teens to one of Facebook's biggest rivals: Twitter.
Overall, on a monthly basis, Facebook grew its number of users to 1.19 billion during the quarter, an increase of 18 percent from last year. Total sales for the company, aided by mobile, were up 60 percent, to US$2.02 billion.
During the call, Facebook said it would continue to build products for people of all ages.
Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness