Apple profit declines as iPad sales flatten but revenue and iPhone shipments grow

Apple's iPad shipments were flat and its Mac shipments declined in the last quarter

Growth in iPhone shipments couldn't prevent Apple from reporting a drop in profits for the last quarter, as the iPad market flattened and Mac shipments fell.

Apple reported a profit of $US7.5 billion for the fourth quarter of its fiscal year, down from $US8.2 billion in the same quarter a year earlier. Revenue climbed to $US37.5 billion for the quarter, which ended September 28, up from $US36 billion, Apple announced. Analysts had been expecting revenue of $US36.9 billion, according to Thomson Reuters.

Apple shipped 33.8 million iPhones during the quarter, up from 26.9 million a year earlier. That included around 9 million iPhone 5s and iPhone 5c smartphones in the three days after the handsets started shipping on September 20, which Apple said was a record. An attraction of the iPhone 5s is a fingerprint reader that can be used instead of a password to log in.

Apple's iPad tablet shipments were 14.1 million, compared to 14 million a year ago. Apple announced new tablets earlier this month, including the 9.7-inch iPad Air and 7.9-inch iPad Mini with Retina display, both of which have a new 64-bit A7 chip.

Mac shipments in the quarter totaled 4.6 million, dropping from 4.9 million a year ago. Despite the decline, the company is not abandoning the laptop or desktop market. Apple has "been hard at work on the Mac", Apple CEO, Tim Cook, said at an event last week where new MacBook Pros with Retina displays were announced. Apple's new 13-inch and 15-inch MacBook Pro laptops are $US200 cheaper than their predecessors.

The company also introduced a new Mac Pro high-end desktop, which will start at $US2999. The high-end workstation has a new cylinder design and packs more storage, memory and graphics features.

For the first fiscal quarter of 2014, Apple is expecting revenue of between $US55 billion and $US58 billion, the company said. It also announced a dividend of $US3.05 per share payable on November 14.

Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam's e-mail address is agam_shah@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quali...

mark Johnson

Digital advertising continues to dominate marketing budgets

Read more

I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...

Yusef

The CX thinking behind Westfield A/NZ's new brand and digital identity

Read more

I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...

Ardie Cash

4 skills needed for a marketer to sit on boards

Read more

A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!

Diganto

CMO50 2018 is now open for submissions

Read more

Hi, where can I read about the results of the recent Salesforce Digital Advertising 2020 report? I would very much like to look at the an...

Milla Cross

Salesforce chief strategy officer: Why it’s a transformative time for customer service

Read more

Latest Podcast

More podcasts

Sign in