Beyond Verbal gets inside your customers' heads

New technology can read a person's mood, attitude, and personality by listening to their person's voice.

Think of the situations when knowing customers' moods, attitudes, and personalities could improve your ability to serve them. Beyond Verbal, an Israeli startup, has developed a cloud platform that uses efficiency, cooperation, and composure engines to extract more than 400 variants of moods by listening to a person's voice.

Imagine if cars could listen to a driver's voice and know if he was prone to road rage or too tired to drive safely. Or if Siri could listen to an iPhone user talk and offer to play songs based on the person's mood. These things are possible, says Beyond Verbal vice president of marketing Dan Emodi, who thinks the technology will usher in a multi-billion dollar market of emotionally-enhanced applications installed in voice-enabled devices.

"We think this is such a disruptive thing [because] today machines do a lot of things, they understand [a person] typing inputs into his machine but they also understand what we click, what we touch, and where we are... but none of these help machines know how we feel and what we mean," Emodi says. "Our goal is to introduce that emotional understanding to machines because we believe that this is the most important non-existing interface out there. And understanding the dimension of emotions has a lot of applications."

Since the Tel Aviv-based company opened up its API earlier this year, Emodi says manufacturers and developers are using the Beyond Verbal computing engines for all sorts of applications that he expects to see coming to light in the first half of 2014. He says several automotive manufacturers are experimenting with the technology as are developers who are working on everything from apps that coach people who are socially awkward or want to become better public speakers to those that can help you know which people in your life are most emotionally draining.

Other vertical markets for Beyond Verbal include call centers where the technology can be used to gauge how likely a customer is to cooperate; in marketing research to understand the sentiment of consumers toward brands, campaigns, candidates, products and promotions; and in HR, where it could help people understand if they're a good fit for a position.

Emodi says the Beyond Verbal technology is the result of 18 years of research by physicists and neuropsychologists who studied more than 70,000 voices in 30 languages.

Developers can demo Beyond Verbal's moodies app for free or pay $6,000 for full access to the API.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

Sign in