In recognition that employee experience is directly linked to customer experience (CX), Nestlé has implemented Workplace by Facebook to break down barriers and build a more collaborative workplace.
Sqware Peg, a digital transformation company and the first Salesforce partner in Australia, has been acquired by Simplus.
Even the most ambitious of entrepreneurs could not have predicted the success of travel shoe company Rollie Nation in such a short period of time.
An international study conducted by The Center for Generational Kinetics and commissioned by WP Engine reveals that Generation Z, born between 1996-2010, are willing to trade privacy for personalised experiences, prefer business to have both an online and physical presence, and that brands be socially accountable.
All the latest martech and adtech news this week from Freshworks, Microsoft, Salesforce, Datorama, Cision, PubMatic, Qlik, Zeta Global, Blippar, and more.
Failure to target and portray women effectively impacts campaign effectiveness significantly, according to latest research out of Kantar.
As leaders move into a new calendar year, there's always the opportunity to take a close look at what is and isn’t working in their go-to-market strategies, and how things could improve. And given the rapid pace of change in the industry, it's vital leaders take stock regularly and adapt and pivot to meet ever-changing customer needs.
Xero has today launched its new My Cases feature within Xero Central, which uses machine learning to personalise content and speed up response time, for a better customer experience (CX).
Consumers are increasingly demanding the brands they support contribute a positive impact on the society in which we all live, and stand for something. From HSBC to Schweppes, many big brands are leading the way to do just this successfully, or sometimes not so successfully, whilst also selling their wares.
Former marketing director of ALDI, Samuel Viney, has been appointed head of advertising at Westpac.
Michael Laxton is joining the Coles marketing team as general manager of brand and media, starting next week, according to a statement from the supermarket giant.
All the latest martech and adtech news this week from Dynata, Comcast, LogicMonitor, CAKE, Slidely, Integrate, Geoedge, and more.
In the wake of Google’s 50 million Euro fine, the Cambridge Analytica data scandal, and an increasingly educated and concerned consumer, experts are stressing Australian businesses and brands, marketers, and ad tech businesses can no longer afford to assume having generic consent policies in place for data use are adequate.
Tennis fans have the opportunity to play against the greatest tennis players in the world on a virtual Rod Laver Arena, thanks to a partnership between the Australian Open and Infosys.
Diminishing ROI on advertising spend has led local company, Australian Outdoor Living, to invest in direct AI for sales and marketing optimisation for the first time
