Laxton joins Ronson at Coles

Michael Laxton is joining the Coles marketing team as general manager of brand and media

Michael Laxton
Michael Laxton

Michael Laxton is joining the Coles marketing team as general manager of brand and media, starting next week, according to a statement from the supermarket giant.

The news comes after the announcement that Tourism Australia’s Lisa Ronson will take up the reigns at Coles as chief marketing officer as of 1 May.

Ronson will report directly to Coles CEO, Steve Cain, sitting on the executive leadership team and is the first dedicated CMO at Coles for some time. Over the past year, marketing has been overseen by chief operating officer, Greg Davis, who remains in charge of the merchandise business unit, store development and the Coles brand teams.

"Every marketer gets out of bed to create authentic, memorable experiences for customers, and being able to do this for one of Australia’s biggest brands and the millions of customers that interact with Coles every day is a huge privilege," Laxton told CMO.

"Throughout my career I’ve always been passionate about understanding the hearts and minds of customers, and Coles is dedicated to helping make their customers’ lives easier. Coles is therefore a perfect fit for me. Plus my dad worked in supermarkets for over 25 years and it was also my first job whilst at school, so you could kind of say it’s in my DNA!" 

Laxton was the CMO of Fairfax Media for more than 18 months before resigning the role in September amid the shuffle following the Fairfax and Nine merger.

In a personal statement, Laxton said he was proud of his achievements at Fairfax and said it was time to move to the next challenge.

"Public good journalism has always been a passion of mine and I was proud to reestablish Fairfax’s iconic brands as editorial-first, customer-centric platforms that leveraged innovative marketing practices and put digital at the heart of everything we did," he stated.

Last year, Laxton was 22 on the 2018 edition of the CMO50, and was number 25 in 2016.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

I feel bad for them. It's a shame they are closed now. What do you think about it?

Lisa Deleon

Dick Smith stores set to all close by 30 April

Read more

Latest Podcast

More podcasts

Sign in