Good gets new martech role at WPP

Digital transformation specialist was formerly at Dentsu and Telstra

In yet another sign of how marketing roles continue to develop in the face of rapid technological change, WPP AUNZ has appointed digital transformation specialist, Adam Good, to the newly created role of executive director of marketing technology.  

Good was previously chief digital officer at Dentsu for more than two years, and director of digital media and content at Telstra for four years. Good has been working at the intersection between business strategy, creativity, technology, data, marketing, and digital customer experience for more than 25 years, living and working in the United States, China, Australia, New Zealand and Singapore. 

He’s held senior transformation roles both on agency side with Omnicom and Dentsu Aegis, and client-side roles with Microsoft, Newscorp and Telstra, where he led the creation of AFL.com and NRL.com that become two of Australia’s largest and most engaged mobile app audiences in the country.

Good said of his appointment: “I feel very privileged to return to my home town of Sydney and join an organisation dedicated to creative transformation.  I have always been passionate about how brands and businesses combined with technology can create participation with consumers to enhance the customer experience and advance the users purpose.  

“Clients want teams that can combine the arts blended with a scientific mindset to use the tools of the day, but also be innovative to always to be looking ahead to find an edge. I cannot wait to help create the platforms that break new ground for our clients.”


The appointment aims to provide a valuable resource for all WPP AUNZ Group agencies to access best-in-breed technology and programme delivery capability. 

WPP AUNZ executive committee member and AKQA managing partner, Brian Vella, said Good will focus on establishing an ‘interface’ for all agencies, connecting with global WPP network shared service models, plus evaluating and filling any resource gaps at each of the Group’s agency brands – while leveraging existing capabilities.  He will also work closely with Agency Finance teams to set-up commercial models where appropriate.  

“Our mission is to become a creative transformation powerhouse across Australia and New Zealand.  Adam’s appointment teamed with a large-scale program in technology and infrastructure will support this goal, while being very much in line with WPP’s new global strategy,” he said.

“This is also about providing guidance and support to our agencies today, while future-proofing our client relationships. Marketing technology is now an essential service set, and to build out this capability individually, agency by agency, is costly and slow. This appointment is designed to combine and accelerate our growth, and we’re excited to have someone of Adam’s calibre on board to help with this important progression.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in