Good gets new martech role at WPP

Digital transformation specialist was formerly at Dentsu and Telstra

In yet another sign of how marketing roles continue to develop in the face of rapid technological change, WPP AUNZ has appointed digital transformation specialist, Adam Good, to the newly created role of executive director of marketing technology.  

Good was previously chief digital officer at Dentsu for more than two years, and director of digital media and content at Telstra for four years. Good has been working at the intersection between business strategy, creativity, technology, data, marketing, and digital customer experience for more than 25 years, living and working in the United States, China, Australia, New Zealand and Singapore. 

He’s held senior transformation roles both on agency side with Omnicom and Dentsu Aegis, and client-side roles with Microsoft, Newscorp and Telstra, where he led the creation of AFL.com and NRL.com that become two of Australia’s largest and most engaged mobile app audiences in the country.

Good said of his appointment: “I feel very privileged to return to my home town of Sydney and join an organisation dedicated to creative transformation.  I have always been passionate about how brands and businesses combined with technology can create participation with consumers to enhance the customer experience and advance the users purpose.  

“Clients want teams that can combine the arts blended with a scientific mindset to use the tools of the day, but also be innovative to always to be looking ahead to find an edge. I cannot wait to help create the platforms that break new ground for our clients.”


The appointment aims to provide a valuable resource for all WPP AUNZ Group agencies to access best-in-breed technology and programme delivery capability. 

WPP AUNZ executive committee member and AKQA managing partner, Brian Vella, said Good will focus on establishing an ‘interface’ for all agencies, connecting with global WPP network shared service models, plus evaluating and filling any resource gaps at each of the Group’s agency brands – while leveraging existing capabilities.  He will also work closely with Agency Finance teams to set-up commercial models where appropriate.  

“Our mission is to become a creative transformation powerhouse across Australia and New Zealand.  Adam’s appointment teamed with a large-scale program in technology and infrastructure will support this goal, while being very much in line with WPP’s new global strategy,” he said.

“This is also about providing guidance and support to our agencies today, while future-proofing our client relationships. Marketing technology is now an essential service set, and to build out this capability individually, agency by agency, is costly and slow. This appointment is designed to combine and accelerate our growth, and we’re excited to have someone of Adam’s calibre on board to help with this important progression.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

 

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