The purpose of purpose
Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.
Former RACV CMO, Nick Thomas, moves to MD role
Thomas was the first RACV CMO
Former RACV CMO, Nick Thomas, has been appointed the managing director of specialist executive search and advisory firm, Ampersand International Melbourne.
Thomas is taking up the managing director role at Ampersand recently created by founder and CEO, Hayley James.
James said Thomas’ commercial leadership skills, and passion for developing talented individuals, are well aligned with the executive search industry.
“Nick arrives at our firm with a sharp mind for entrepreneurialism and an eagerness to lead Ampersand International’s next phase of evolution as we address industry shifts and present new ways of talent engagement to our great clients and brands. We foresee an exciting new era for our business and the executive recruitment industry as a whole,” James said.
During his tenure at RACV, Thomas led a restructure of the marketing function, building a new leadership team and appointing the lead creative agency.
In his new role, Thomas will be working closely with James to usher in a new era of enhanced service delivery in the executive search industry, with a strong focus on innovation and disruption. The pair has previously worked together, James placed Thomas in the RACV CMO role then collaborating via Ampersand’s advisory arm to drive the growth of the RACV marketing function.
“I am delighted to be joining a true champion of client and candidate experience, working with Hayley James and the team she has built,” Thomas said.
“Exec search and recruitment is an area ripe for change and some disruptive thinking.”
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