​Brand experience and innovation are key drivers of brand value, according to a new report.

WPP AUNZ has confirmed BMW’s global VP of digital strategy will join the team as CEO and managing director from October, a move designed to ramp up its tech and transformation credentials.

​Cadbury is the latest brand to take a stand for something positive, with the launch of a new initiative to fight racism and other forms of intolerance.

​In a move that demonstrates the growing important of martech not just for the marketing function, but at an infrastructure level across organisations, WPP ​AUNZ recently hired its first chief of marketing technology​ – a role sure to become more vital as businesses look to technology to create brand experiences.

In yet another sign of how marketing roles continue to develop in the face of rapid technological change, WPP AUNZ has appointed digital transformation specialist, Adam Good, to the newly created role of executive director of marketing technology.

WPP AUNZ has brought on former AANA chief and PwC CMO Advisory director, Sunita Gloster, as its first chief customer officer in a move it says is all about growth locally.

Yet another global digital agency goliath has extended its reach into Australia, opening its doors locally off the back of existing digital specialist consultancy, Webling.

Global marketing communications firm WPP has signed a seven-year contract with IBM worth US$1.25 billion (AUD$1.49bn), involving the creation of a hybrid cloud infrastructure.

The WPP advertising group is improving its social media management with Datasift to support agencies such as Ogilvy and Mather, Young and Rubicam and JWT.