Marketing comms firm extends services contract by seven years
Global marketing communications firm WPP has signed a seven-year contract with IBM worth US$1.25 billion (AUD$1.49bn), involving the creation of a hybrid cloud infrastructure.
The aim of the project is to provide a platform for development of new digital services and enable greater collaboration between the firm's various brands.
It will also allow the firm expand the use of big data and analytics to help drive decision making.
WPP has grown quickly through acquisition to encompass 300 companies, and recently put Robin Dargue in place as its Group CIO to help unify and transform its IT.
"As the world's largest communications group, we are seeking to exploit IBM's cloud computing expertise to allow us to innovate and add value to both the service and the product we deliver to clients across 111 countries" said Dargue.
The investment in on-premise and public cloud resources is part of an extension of existing services relationship with IBM.
The outsourcing firm has announced a number of large services deals in recent months, including a £1 billion deal with German airline Lufthansa, and a 'multi-billion dollar' ten-year contract with Dutch bank ABN Amro.
IBM has ramped up its cloud offerings since buying infrastructure as a service provider Softlayer last year. It has also invested in expanding its reach, with a new data centre announced in London.
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...
Mathieu Lecompte
ACCC takes Meta to court over scam cryptocurrency advertising
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players