WPP recruits Sunita Gloster as first chief customer officer

Agency group says the appointment is about bringing a better marketer's perspective to its team and driving local growth

Sunita Gloster
Sunita Gloster

WPP AUNZ has brought on former AANA chief and PwC CMO Advisory director, Sunita Gloster, as its first chief customer officer in a move it says is all about growth locally.

Gloster has spent the past nine months at PwC as direct and advisory board member to its CMO Advisory. Prior to this, she had a short stint at embattled Network Ten as chief commercial and strategy officer, just prior to the news that network giant, CBS, was making a bid to acquire the broadcaster.  

Gloster is best known for spending four years at the helm of the Australian Association of National Advertisers (AANA), and has 25 years’ experience in the media and marketing industry, most of which is on the agency side. She was replaced at the AANA by John Broome.

As chief customer officer, Gloster will be reporting to WPP AUNZ’s new CEO, but will initially work with executive director, John Steedman, as part of the agency giant’s executive leadership team.

Steedman said creating a chief customer role was a “timely and pivotal” appointment and will be driven by a strong emphasis on growth and creating a leadership profile for the group.

“Through the lens of our clients, this role will ensure the WPP AUNZ offer addresses the needs of customers and partners in a challenging and complex time for marketing communications,” he said. “The role will also draw upon expertise from WPP Global, while exploring new strategic partnerships that support and better integrate the existing operational units to drive growth for WPP AUNZ clients.”

Steedman said Gloster was the right choice and highlighted her credibility. “Sunita is an exceptional connector of people and opportunity and a catalyst for action,” he said. She officially takes up the role in January.

“She has a high level of credibility with our people locally and internationally, our clients and the market. Having Sunita focused on and championing our clients’ needs will be beneficial across all our partnerships.”  

WPP AUNZ chairman, Robert Mactier, added Gloster was recognise for leadership in the industry and said she will sharpen the group’s “vision for change and growth by bringing a stronger marketer perspective to our agenda”.

Gloster saw it as a critical time for marketing to prove and reinforce its efficacy in order to deliver sustainable growth.

“That agenda remains a key challenge and opportunity not only for brands and organisations, but all the players in the media and marketing sectors,” she commented.

“The spotlight is on WPP to navigate the acceleration in media, communications, customer experience and technology with an approach that meets the evolving needs of the market and enables marketers to deliver growth. The opportunity to be one of the architects in the plan that shapes WPP AUNZ for the future is one I couldn’t refuse.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in