The City of Melbourne says Telstra’s new payphones are actually ‘advertising masquerading as payphones’ and will seek to halt the roll out of 80 more of the structures.

The online world has delivered massive benefits to Australian corporations and consumers alike. Well, most of them.

Telstra’s CMO, Joe Pollard, will exit the embattled telco next month as part of a shake-up of its executive restructure.

Telstra is cutting 8000 staff and contractors, slashing customer plans and pricing and creating a new infrastructure business unit in a strategy shake-up it claims will simplify structure and cut costs while improving customer experience.

Telstra and the AFL are teaming up on a new digital content and events play aimed at encouraging stronger engagement between football players and their fans.

Suncorp customer experience stalwart and former CMO, Mark Reinke, is leaving the business after 14 years.

Telstra is writing off investment in fledging video adtech and platform player, Ooyala, and will exit the adtech side of the business after it failed to meet performance expectations.

Telstra has inked an agreement with out-of-home player, JCDecaux, that will see thousands of payphones across the country become digital advertising screens in the first wide-scale upgrade to the network in 30 years.

Understanding the impact and optimal combination of marketing and media tactics for success is an increasingly complicated task for marketing functions. It’s even more difficult if you want to interpret the data in a quick enough timeframe to optimise, pivot or swap out marketing programs while they’re still in-market. But this is exactly what Telstra is becoming able to do thanks to a new marketing mix modelling approach based on machine learning, rolled out in June.

​A lift in episodic as well as strategic Net Promoter Scores (NPS) is proof Telstra is acting on its number one objectives of putting customers first, CEO, Andy Penn, claims.

Telstra has seen its NPS scores falter but attracted net new retail mobile and fixed-line broadband customers during the six months to 31 December 2016.

Telstra has retained top standing in Australia’s list of most valuable brands while Commonwealth Bank remains Australia’s most valuable banking brand, the latest top 100 list reports.

Telstra’s CMO says a shake-up of the commercial model for TV is vital if free-to-air providers hope to stay relevant to marketers being lured away by more fashionable digital options.

Telstra’s CEO says the latest refinements to its corporate strategy are about further improving experiences for existing customers and growing in and around the core network business.

Telstra will spend up to $3 billion over the next three years on improving the quality of its networks and digital infrastructure, a decision its CEO says is about improving customer experiences.

The Federal Court has dismissed the Australian Olympic Committee’s (AOC) action against Telstra for misleading advertising relating to the 2016 Rio Games.

Telstra is being taken to court by the Australian Olympic Committee after the telco launched what many see as a guerrilla marketing campaign linking its brand to the 2016 Games in 2016.

Telstra has kicked off a widespread branding campaign aimed at showcasing how its products and services work together to bring technological magic into people’s live.

Telstra has topped the list of Australia’s most valuable brands for 2016 thanks to its robust customer advocacy strategy, a new list reveals.

Telstra has added two telco heavyweights to its executive ranks across retail and technology, innovation and strategy.

An ongoing commitment to customer advocacy has seen Telstra chalk up hundreds of thousands of new retail fixed bundle and mobile customers in its first-half, its CEO says.