Telstra

Digital Marketing

3 brands on how they’re delivering better customer ROI from data

While you won’t find many marketers today disputing the need to embrace customer-oriented, data-driven marketing, the shift has raised on gigantic question: How do you know where to prioritise your data and customers efforts, and indeed, what areas you can feasibly improve digital interactions?

Leadership

Dialling into customer advocacy: Telstra CMO Mark Buckman

One-to-one engagement has become a catchcry of the marketing community, but in reality many still haven’t worked out how to act at such a personalised level. A massive organisation like Telstra would once have been placed firmly in this group, but its CMO, Mark Buckman, believes the company’s heft is actually helping drive its one-to-one strategy and improve customer services and advocacy.

Digital Marketing

Telstra breached privacy of over 15k customers: Privacy Commissioner

An investigation by the Australian Privacy Commissioner, Timothy Pilgrim, and the Australian Communications and Media Authority (ACMA) has concluded that Telstra breached three National Privacy Principles (NPPs) after 15,775 phone numbers, names and home addresses contained in spreadsheets were found online via a Google search in May 2013.

Leadership

Telstra's four Ps of marketing analytics

Organisations looking to employ marketing analytics should secure stakeholder buy-in upfront and strive for a standardised approach to Return on Marketing Investment (ROMI) if they wish to be truly effective.

Social Media

News Corp sees Instagram as threat in fight for consumer eyes

News Corp believes it can monetize content and beat free alternative sources by providing easy-to-access and in-depth content, according to Darren Stein, general manager of insights, analytics and planning for News Corp Australia.

Digital Marketing

Telstra develops AFL app for Google Glass

Australian Football League (AFL) fans who plan to buy Google Glass will be able to listen to a live commentary on their Internet-connected headset from next year.

Digital Marketing

How Telstra united TV and digital analytics

The ability to track TV viewing in line with digital and mobile analytics for a complete customer picture is becoming a reality at Telstra thanks to pioneering technology and business strategy.

Data brings banks closer to customers

Banks are seeking closer relationships with customers through greater use of customer data and new technologies, according to banking and telecom officials at the CeBIT Financial Tech conference in Sydney.

Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

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Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith and Toby Harrison

Ogilvy Australia

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

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