Telstra

Leadership

Telstra group executive of retail quits

Telstra’s Retail group executive, Dr Karsten Wildberger, will resign from the ASX-listed telco and return to Germany next year for personal reasons.

CMO50 #12: Joe Pollard, Telstra

Telstra's marketing and media leader explains how brand consideration, product innovation and customer insights and engagement are driving her marketing plans

Digital Marketing

Telstra unveils fresh digital content media services

Telstra has taken the wrappers off two new digital media solutions based on its recent acquisition of video platform and analytics provider, Ooyala, and strategic partnership with content delivery vendor, Akamai.

Digital Marketing

Apple back on top of Top 100 Global Brands list

Apple is again the world’s most valuable global brand this year at US$247 billion, while Telstra has entered the top 100 list for the first time, the latest BrandZ Top 100 Most Valuable Global Brands study reveals.

Leadership

Telstra and the cross-channel challenge

Telstra has undergone significant shifts in its customer service strategy with its efforts to remain competitive and uphold its consumer promise.

Digital Marketing

How Telstra is applying data analytics to customer experience

Building a clear action plan around customer analytics, along with cross-function collaboration, have been vital in making Telstra’s customer engagement efforts a success, according to its director of research, insights and analytics, Liz Moore.

Leadership

Thodey resigns as Telstra CEO

Telstra’s CEO and the man credited with driving the telco’s customer transformation turnaround, David Thodey, has announced his retirement after six years at the helm.

Digital Marketing

How Telstra is achieving real-time customer marketing

CRM isn’t the most exciting topic to discuss around the executive table, but its importance cannot be denied by organisations trying to become more customer-centric in their make-up and mindset.

Leadership

An insider’s guide to customer marketing at Telstra

It’s become the goal of every modern marketer: One-to-one engagement regardless of communication channel or consumer type, and the ability to respond and interact with any customer in a real-time, relevant way.

Digital Marketing

3 brands on how they’re delivering better customer ROI from data

While you won’t find many marketers today disputing the need to embrace customer-oriented, data-driven marketing, the shift has raised on gigantic question: How do you know where to prioritise your data and customers efforts, and indeed, what areas you can feasibly improve digital interactions?

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

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