World Vision Australia has appointed a new CMO, following Teresa Sperti’s resignation after two years
World Vision Australia has appointed a new CMO, following Teresa Sperti’s resignation after two years with the not-for-profit earlier this year.
Maryanne Tsiatsias has joined World Vision Australia as chief marketing officer to help further boost the profile of Australia’s largest humanitarian organisation. Tsiatsias joined from her role as head of brand for AIA Group, after deciding to follow her heart into a new direction.
She also spent 16 years with Telstra holding a range of executive leadership roles, including director of operations delivery and engagement, director of prepaid mobile product management, and director of consumer and small business marketing.
Tsiatsias said she has had a long held desire to work in the humanitarian sector.
“My journey with World Vision started when I received my first pay cheque which I used to sponsor a child in Africa,” she said.
After leaving Telstra, Maryanne travelled to India to work with Tibetan refugees. “This was a life-changing experience, the people I worked with touched my soul,” she said.
“However, I still wanted to do more for vulnerable communities. Working in a global aid context will give me the opportunity to use my professional skillset to make more of an impact and make more of a difference.
“World Vision is such a loved and iconic brand, and I am excited about the opportunity to take forward in this next exciting chapter.”
Sperti joined World Vision in the newly created role in May 2017 from Officeworks, where she spearheaded the retailer’s national CRM and digital marketing efforts. It was work that saw Sperti achieve 16th position on the 2018 edition of the CMO50 of Australia’s most innovative and effective marketers.
In a statement to CMO, Sperti said she was ready for a change and was weighing up several avenues to explore professionally. She has since launched a new transformation and growth advisory and training organisation, Arktic Fox.
The advisory focuses on strategy, capability, enablement and change and is aimed at assisting senior leaders to realise their transformation and growth ambitions.
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