Sven Lindell makes the transition back to chief marketing officer (CMO), this time for Winning Group
After nearly 18 months as chief digital officer for Hotsprings, Sven Lindell has made the transition back to chief marketing officer (CMO), this time for Winning Group.
Lindell took up the reins as CDO of Hotsprings, a collection of fashion brands, last year, following a stint as CMO at Temple & Webster for two years. Prior to this, he was in digital roles at Woolworths and Bras N Things.
Lindell told CMO he is delighted to join and lead marketing for the Winning Group, executing a complete approach across all channels for the Winning Appliances and Appliances Online businesses.
“The Winning Group is a century-old business, which has grown solidly off the back of their industry-leading customer service, multi-sensory shopping experiences and offering of the world’s best brands,” he said.
“On a personal note, I am truly passionate about marketing innovation and buyer behaviour. So I look forward to working with Winning Group’s chief strategy officer and neuroscientist, Katharina Kuehn, chief executive officer, John Winning and the Group's broader marketing team, to further demonstrate the exceptional shopping experiences we offer customers and our unique approach to personalisation.”
At Hotsprings, which includes brands such as PE Nation, Cooper St, Lover, Rebecca Vallance, and Vestire, his remit was helping support a transformation from wholesaler to direct-to-consumer in a challenging fashion retail market. Lindell jumped into the role, streamlining martech to ensure its launch into digital was marketing-driven.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.
Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.
A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com
Anthony Idle
How Total Tools overhauled its omnichannel marketing
Well, you can always improve your service. Your customers will appreciate your efforts.
Mike Thompson
Report: Australian customer experience good but not great
Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping
Cotton Sarees Online
How data is driving the customers of a lifetime for BaubleBar
Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...
NavkarConsultancyServices
Xero evolves to fit a changing marketplace
>Writes article about how to show diversity in an authentic way>All featured opinions are from white women
Jennifer Metcalfe
Food for Thought: How can brands show diversity in an authentic way?