Lindell jumps back into CMO role

Sven Lindell makes the transition back to chief marketing officer (CMO), this time for Winning Group

After nearly 18 months as chief digital officer for Hotsprings, Sven Lindell has made the transition back to chief marketing officer (CMO), this time for Winning Group.

Lindell took up the reins as CDO of Hotsprings, a collection of fashion brands, last year, following a stint as CMO at Temple & Webster for two years. Prior to this, he was in digital roles at Woolworths and Bras N Things. 

Lindell told CMO he is delighted to join and lead marketing for the Winning Group, executing a complete approach across all channels for the Winning Appliances and Appliances Online businesses.

“The Winning Group is a century-old business, which has grown solidly off the back of their industry-leading customer service, multi-sensory shopping experiences and offering of the world’s best brands,” he said.

“On a personal note, I am truly passionate about marketing innovation and buyer behaviour. So I look forward to working with Winning Group’s chief strategy officer and neuroscientist, Katharina Kuehn, chief executive officer, John Winning and the Group's broader marketing team, to further demonstrate the exceptional shopping experiences we offer customers and our unique approach to personalisation.”

At Hotsprings, which includes brands such as PE Nation, Cooper St, Lover, Rebecca Vallance, and Vestire, his remit was helping support a transformation from wholesaler to direct-to-consumer in a challenging fashion retail market. Lindell jumped into the role, streamlining martech to ensure its launch into digital was marketing-driven. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.    

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

Sign in