World Vision hires its first CMO

Former Officeworks head of CRM and digital marketing takes up chief marketing officer's role to help charity tackle digital change

World Vision has recruited Officeworks former CRM and digital marketing leader, Teresa Sperti, as its first chief marketing officer in a bid to ramp up digital investment and deepen ties with its supporters.

Sperti was most recently with retailer, Officeworks, where she was responsible for leading national CRM and digital marketing strategy and played a key role in spearheading digital transformation. Prior to joining the retailer three years ago, she spent two years in Coles’ liquor division as a marketing manager across digital, ecommerce and loyalty.

Her resume also includes a stint as head of marketing and product for realestateview.com.au, and The IT Job Board in the UK.

World Vision CEO, Claire Rogers, said Sperti’s track record in digital change and content marketing would greatly assist the organisation better connect with the next generation of supporters in Australia.

“Teresa has over a decade’s experience in the digital space and has demonstrated a clear passion and gift in leveraging technology and digital innovation to deliver new ways to connect and engage with audiences,” Rogers said.

“Under her leadership, World Vision is well-positioned to build on its existing strengths and to meet the future demands of a rapidly evolving and agile market place.”

The CMO role is a newly created one, and follows Rogers’ own appointment as CEO of World Vision last November after leading digital banking at ANZ. Rogers replaced well-known and long-serving World Vision leader, Tim Costello, who has since taken the role of chief advocate for the organisation.

Sperti said she was excited about the opportunity to join World Vision at a time when the charity sector is facing substantial change and ever-increasing competition, and is looking to digital investment in order to cope. Her remit includes acquisition, retention, content, solutions design, creative, analytics and insight.

“Supporters are drowning in a sea of information and are constantly bombarded for donations,” Sperti commented. “More than ever, we need to reach supporters in a personalised way – making the World Vision experience poignant and relevant to each person’s individual life journey.”

Sperti told CMO Rogers’ appointment had set the tone for where the organisation is prioritising its energies and efforts.

“What is appealing is when you have a board that appoints a CEO with a digital mandate – it demonstrates an appetite for investment and change in the organisation,” she said. “That aligns with my sweet spot and passion points from a marketing perspective. It’s also a role where I can make a difference.

“There are few opportunities to do what you love and equally, make an impact, and I got that opportunity. It was also time for me to take the next step and take on a more senior role.”

Digital will allow World Vision to explore and demonstrate how support contributions are making a difference to the most vulnerable of communities and enable Australians to see their impact in real time, Sperti said.

Sperti is based out of the head office in Melbourne and officially started as CMO on 8 May.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in