KPMG makes new customer and marketing practice appointments

Latest appointments include experienced customer leader from Telstra

KPMG Australia has appointed a customer experience (CX) trailblazer to its customer, brand and marketing advisory (CBMA) team, along with other experienced CX and marketing executives, in an effort to become more customer-focused. 

Jenny Roche is now a partner for the CBMA team. Roche has over 25 years’ experience, including 15 years at Telstra, where she held a number of senior executive roles including inaugural head of customer experience. Starting her career at the coalface in customer-facing roles at Myer and Telstra, Roche has also founded and run her own consulting business. She was previously at EY, where she led the customer advisory practice nationally.

KPMG CBMA partner-in-charge, Amanda Hicks, said she is delighted to add Roche to the senior leadership team. 

"She brings a unique perspective and unrivalled experience in helping organisations re-align towards their customer needs,”  she said.

Amrita Bhattacharyya also joins KPMG as a director. Bhattacharyya joins from Suncorp, where she was head of customer strategy and experience design, responsible for marketplace definition and execution across both banking and insurance. 

Samantha Clark has also been appointed as a director, and was previously at Super Retail Group, where she was group general manager of marketing operations. She has over 20 years' marketing and strategy experience across FMCG, media, medical, travel, education, and retail.

Another new director, Jinglu McLay, joins from Nous Group, where she was a director of business and digital strategy.

Roche said in this world of change, one thing is constant: To drive sustainable growth, organisations must understand customers and structure their organisations to deliver to their ever-evolving needs. 

"To make the right strategic decisions, now more than ever organisations need a true 360-degree view of their customer. I’m excited to be joining KPMG where the team brings the best of consulting, in-house and agency experience. As we move into 2020, our goal is to empower our clients to be truly customer-centric organisations,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...

soham

How to manage social media during Covid-19

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in