Fresh Stikeez campaign drives Coles revenue growth

Supermarket giant announces Q319 $7.27 billion in sales revenue

Coles Supermarkets announced its 46th consecutive quarter of growth, with its 2.4 per cent comparable sales growth in the third quarter of the 2019 financial year put down to the ‘Fresh Stikeez’ promotional campaign, which it says enjoyed high customer engagement. 

Coles announced sales revenue for the third quarter of $7,272 million, up 3.2 per cent on the prior corresponding period, with further programs in the works to improve customer experience.

The Fresh Stikeez campaign was aimed at children and built on last year’s highly successful Little Shop campaign

Coles CEO, Steve Cain, said Coles is always looking to add value and it has an open mind when it comes to upcoming promotional campaigns. 

“For now, we are concentrating on our new environmental packaging campaign, but consumers are very excited by new ideas.” 

Coles Online grew 27 per cent, with sales of over $1 billion on a rolling 12-month basis, after an increased focus on improving profitability in the channel. 

Further investment in the Click & Collect channel was also made, which continued to contribute to online sales growth. Recently Coles announced it had entered into an exclusive partnership with Ocado Group to bring the online grocery platform, automated single pick fulfilment technology and home delivery solution to Australia. 

Under the agreement, two fully automated Customer Fulfilment Centres will be built, one located in each of Melbourne and Sydney prior to the end of the 2023 financial year. 

Coles also started trials with eBay and Uber Eats as a part of its ‘anytime, anywhere’ strategy. It aims to make life easier for customers by offering more convenient ways for customers to shop with Coles.

The supermarket giant reported strong growth in Coles Express food-to-go, despite the impact of year-on-year fuel volume declines. To this end, it commenced a new alliance agreement with Express’ fuel partner, Viva Energy, to restore growth in the Express business and better align both parties. 

To improve customer experience, Coles entered into a strategic partnership with Optus to deliver high-speed broadband to all stores, allowing the business to become more digitally enabled.

“We delivered a solid outcome for the third quarter. We know that customer expectations are changing faster than ever, and we are resolutely focused on delivering our Fresh Tomorrow strategy,” Cain said.

While Cain wouldn’t be drawn on upcoming campaigns, Coles recently overhauled its marketing department, with Tourism Australia’s Lisa Ronson to take up the reigns at Coles as chief marketing officer as of 1 May.

Michael Laxton also joined the Coles marketing team as general manager of brand and media in January.

Ronson will report directly to Cain, sitting on the executive leadership team and is the first dedicated CMO at Coles for some time. Over the past year, marketing has been overseen by chief operating officer, Greg Davis, who remains in charge of the merchandise business unit, store development and the Coles brand teams.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in