Former marketing director of ALDI has been appointed head of advertising at Australian ASX-listed banking giant
Former marketing director of ALDI, Samuel Viney, has been appointed head of advertising at Westpac.
Reporting into Westpac Group’s head of group brands, and advertising and media, Jenny Melhuish, the ASX-listed banking group said the appointment will play a pivotal role in helping it better connect with customers.
“I am thrilled to be joining a company with such a rich legacy, and one that plays a role in the lives of millions of Australians. The work currently being produced by the team is truly world class, so I look forward to ensuring we continue to connect with customers in such a compelling way,” Viney said.
“My focus will be on understanding each of Westpac’s customer segments; not just at a data level but also a personal one. In a world dominated by data, it is this human understanding of customers that leads to impactful and effective communications. I’m excited about the challenge of working with such a broad customer base and product offering.”
Formerly customer interaction lead for ALDI South at the global headquarters in Germany, and marketing director for ALDI Australia, Viney brings more than 16 years of marketing and advertising experience to the role, including the management of large scale marketing programs and the development of customer interaction functionality.
Under his lead, ALDI Australia won a number of effectiveness awards, helping to deliver significant sales growth and market share for the brand in a cluttered and competitive market. Viney has also worked with BMF, Publicis Mojo, Saatchi & Saatchi and Y&R, across some of Australia’s biggest consumer brands including NESCAFE, Lion Nathan and Coca-Cola.
“Sam brings a unique set of skills and knowledge to Westpac, having worked with some of Australia’s leading brands and most respected advertising agencies. This experience will enable us to continue to find new ways to put customers at the centre of our communications,” Melhuish said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty interesting article to read. I will learn more about this company later.
Dan Bullock
40 staff and 1000 contracts affected as foodora closes its Australian operations
If you think it can benefit both consumer and seller then it would be great
Simon Bird
Why Ford is counting on the Internet of Things to drive customer engagement
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016