The future of customer experience (CX) is about personalised, seamless, zero-friction experiences, however most companies are far from this goal because their operational structure is product-focussed rather than customer-focussed.
Foxtel and Mindshare are taking customer experience to the next level for cricket fans using AI. ‘Monty’, a machine learning (ML) model, has been spotting when and how wickets would fall in live games, in real time, and alerting fans before it happens.
A new product has been launched into the Australian market aiming to enable marketers to do more in house.
All the latest martech and adtech news this week from Taboola, Hyp3r, IBM, Adelphic, DataSine, Talend, HYP3R, Domo, WorldStack, Aprimo, LiveTiles and more.
The old four 'Ps' of marketing - product, price, promotion and place - are no longer relevant to tech-driven marketing, says CMO and senior vice-president of Pitney Bowes, Bill Borrelle.
Former Miele marketing director for Italy, Michele Laghezza, has been appointed marketing director for the manufacturer of domestic appliances in Australia and New Zealand.
Marketers are so time poor, they are not realising the omnichannel goals they wish to achieve, according to president and founder of dotdigital, Tink Taylor.
Workplaces of the future will be about upskilling and investing in existing talent, rather than poaching and recycling, said General Assembly's president and COO, Scott Kirkpatrick, on a visit to Sydney this week.
In yet another sign of how marketing roles continue to develop in the face of rapid technological change, WPP AUNZ has appointed digital transformation specialist, Adam Good, to the newly created role of executive director of marketing technology.
All the latest martech and adtech news this week from Taptica, Switch Media, Twilio, Optimizely, Lotame, Flamingo Ai, Google, Salesforce, Pipeliner, Pegasystems, and more.
Australia is a distrusting nation and this will not change until the customer is truly put at the centre of decision making by governments, institutions, and business, according to a report by Edelman.
Melissa Cicero has been appointed as CMO and head of digital acquisition at lender, SocietyOne.
Australian marketers recognise the need to drive customer loyalty, but a disconnect between the goal of customer loyalty and the measuring of this loyalty is causing programmes to be ineffective.
One of the world’s biggest seasoning manufacturers is launching an AI-powered flavour development platform later this year.
As Google appeals its 50 million Euro GDPR breach fine, a privacy expert warns Australians dealing with data that a pre-ticked box for general consent will no longer cut it.
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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
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