Brands taking more accountability for their data, and the growing programmatic market locally are just two of the reasons Adform recently decided to open its first Australian office.
Brands have immediately suspended advertising and the industry is calling for fresh reassurances from digital platform providers around brand safety after allegations that YouTube’s recommended algorithm has been used by paedophiles to connect and promote their activities.
Former BRICKX and Amaysim marketer, Andrew Balint, has been appointed as the CMO of rideshare platform, Ola, for Australia and New Zealand.
Radio looks set to remain Australia’s most trusted form of media, with media buyers increasingly targeting the medium, according to Deloitte’s latest TMT predictions.
Officeworks' national advertising and communications manager, Simon Davenport, has a new role as general manager of marketing for the National Basketball League (NBL).
Following the acquisition of APN Outdoor in Australia and New Zealand in 2018, out-of-home company, JCDecaux, has announced a new sales and marketing leadership structure.
It is a remarkable achievement that someone so young has had such a varied career across four different countries, even if it did involve firing herself at one stage.
With the death of the old 9-5 working day, and as more Australian companies look to implement innovative and flexible working arrangements to attract and retain the best talent, WeWork is expanding locally, and bringing with it a unique, ‘hands on’ marketing strategy.
All the latest martech and adtech news this week from Apple, Brightcove, Brandwatch, HubSpot, OpenSparkz, Tableau, InVision, and Insightly.
Following Facebook’s response to the ACCC’s recommendations around digital platforms, Google has agreed it does not believe an algorithm regulator would lead to higher quality search results or promote journalism.
Unless you are a millennial or a Gen Z, it’s unlikely you would have heard of the latest You Tube fad to go mainstream and be grabbed with both hands by marketers. And yet, if you watched the superbowl ads, and pondered the reasoning behind Zoe Kravitz whispering into different microphones while tapping a beer bottle, then you have, in fact, been exposed to ASMR.
Sports marketer, Blair Crouch, has been appointed to MKTG, a global business within Dentsu Aegis Network (DAN), as part of the executive team.
While most larger Australian companies are intent on achieving digital transformation for a better customer experience (CX), research commissioned by Microsoft Australia has revealed while 69 per cent of local enterprises say they have an integrated digital transformation strategy, only 28 per cent have a company-wide strategy for sharing data, meaning projects are failing.
Adam Ballesty, the director of marketing at Foxtel - Sports, has quit after only six months in the role.
Facebook has disputed the ACCC’s recommendation that independent algorithm regulation will in any way be an effective response to the current challenges being faced by traditional news media models.
