How Nestlé improved employee experience to better serve its brand

FMCG giant strives to bridge link between employee experience and customer experience (CX) with new internal collaboration platform

In recognition that employee experience is directly linked to customer experience (CX), Nestlé has implemented Workplace by Facebook to break down barriers and build a more collaborative workplace.

More than 210,000 Nestlé employees have already joined the platform with several thousand more to join in 2019.

Nestlé said the move has already made a substantial difference to working culture globally, including higher internal engagement and faster responsiveness, allowing for increased engagement, experimentation, collaboration, and the sharing of information and ideas.

The tech investment is part of The FMCG giant's pledge to move quicker to turn good ideas into great products to meet fast-changing consumer demand. Nestlé executive vice-president, Chris Johnson, said moving to Workplace is part of a commitment to empower people and sustain a high-performance culture, which includes moving to offer open office configurations and more flexible working environments.

Johnson noted internal engagement is higher and responses faster already, with people experimenting and collaborating more, as well as sharing information and ideas.

“Nestlé is a people-first environment. We really rely on our talented teams to manage more than 2000 Nestlé brands worldwide. We help our employees develop and we give them the right tools, so Workplace is a perfect fit,” he said.

Workplace by Facebook, vice-president, Julien Codorniou, told CMO Nestlé chose Workplace as its internal communication tool in 2018, after previously using Salesforce's Chatter. The global deployment began in Mexico.

“Like most large Workplace deployments, the technology was distributed in waves. The first wave of market adoption, including that in Mexico, and in Brazil, the Middle East and South Africa, saw 25 times higher engagement rates per post and an incredibly high rate of use on mobile devices. The results from implementation in these markets were so strong, the technology is now being deployed globally,” Codorniou said.

“The link between employee experience and customer experience is undeniable. It’s the companies that have the most connected and engaged workforces, with employees that really live the company values, which are the most successful."

According to Johnson, Workplace connects and informs employees in ways that make most sense to the business, from execs to front-line workers. "It helps all staff to remain on the same page, which is integral to the idea that your employees are ultimately your brand. Keeping them connected and aware of your organisation’s direction, objectives, achievements, and key messaging is critical."

As Codorniou pointed out, the future of work is going to be about breaking down barriers, whether they be geographic, departmental and technical, or something else entirely. As a result, there is greater emphasis on building more collaborative workforces, and businesses are increasingly turning to technology to achieve this.

“The millennial workforce is also growing, which means organisations are becoming younger, more global, and increasingly mobile. This is a generation which is driving cultural change in the workplace as they want to engage and interact with content in a way that feels familiar to them – through words, yes, but also through gifs, emojis and video,” he continued.

“Today’s workforce also want to see their individual values, reflected in the companies in which they work for. This is one of the reasons why Workplace is so powerful.”

In addition, there is little doubt we’re seeing more and more companies across Australia implement flexible workplace practices, Codorniou said.

“Staff across all levels of the organisation are more empowered than ever before. In particular, front-line staff and those working remotely have a direct line to senior leadership that allows for this. Our customers tell us this is one of the greatest advantages of the platform. After all, which leader wouldn’t want to hear about customer insights directly from their front-line staff?" he asked. 

Codorniou noted existing customer, Hoyts, as an example. The cinema operator has more than 3000 employees spread across 50 cinema locations nationally, with 80 per cent of its workforce between the ages of 16-24. Many are not connected by email.

"Having a collaboration platform facilitated an opportunity for employees to learn more about their co-workers and created a forum to share new ideas and concepts,” he said. 

More than 30,000 organisations worldwide have adopted Workplace, including Spell & Gypsy, NAB, Vodafone AU, Hoyt and Nestlé. Workplace offers familiar Facebook features such as News Feed, Groups, Chat, events and live streams, as well as mobile integration. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in