Salesforce partners partner up
Sqware Peg, a digital transformation company and the first Salesforce partner in Australia, has been acquired by Simplus.
This is Simplus’ first international acquisition, sixth Salesforce partner acquisition since 2016, and fast tracks its global expansion into the Asia Pacific.
Sqware Peg focuses exclusively on the Salesforce platform, with offices in both Sydney and Melbourne. Simplus is a quote-to-cash consulting firm, and produced the first CPQ-focused Salesforce Bolt for manufacturing.
“Sqware Peg is a pioneer in the APAC region,” said Simplus CEO, Ryan Westwood. “We are thrilled to work with the talented leadership of Sqware Peg and combine forces to further grow our presence and continue making an impact in the global Salesforce marketplace. We appreciate the continued support of Salesforce Ventures, who has been an incredible partner to both Sqware Peg and Simplus.”
Managing director of Sqware Peg, Reid Meldrum, will become a prominent Simplus shareholder as part of the acquisition.
“I am thankful for the opportunity I had almost four years ago to lead Sqware Peg through to this next phase of growth,” he said. “Simplus brings another level of resources to help Sqware Peg continue to thrive in the growing Salesforce ecosystem in Australia.
“We will be able to expand our current offering to include innovative quote-to-cash solutions.
“Simplus brings another level of resource to Sqware Peg’s already established cross-cloud capabilities and local industry expertise. This acquisition will enable us to continue to thrive in the growing Salesforce ecosystem within Australia. We’re excited about what the future holds as part of Simplus in Australia, through added capabilities and resources.”
Salesforce APAC VP partners, alliances and sales channels, Charles Woodall, said it is experiencing rapid growth in the APAC region, with IDC predicting Salesforce and its ecosystem of partners and customers will create 79,000 new jobs by 2022 in Australia alone.
“Partners like Simplus and Sqware Peg are key to supporting this rapid growth, providing the skills and expertise at scale to deliver digital transformation."
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