Simplus announces acquisition of Australia-based Sqware Peg

Salesforce partners partner up

Sqware Peg, a digital transformation company and the first Salesforce partner in Australia, has been acquired by Simplus.

This is Simplus’ first international acquisition, sixth Salesforce partner acquisition since 2016, and fast tracks its global expansion into the Asia Pacific.

Sqware Peg focuses exclusively on the Salesforce platform, with offices in both Sydney and Melbourne. Simplus is a quote-to-cash consulting firm, and produced the first CPQ-focused Salesforce Bolt for manufacturing.

“Sqware Peg is a pioneer in the APAC region,” said Simplus CEO, Ryan Westwood. “We are thrilled to work with the talented leadership of Sqware Peg and combine forces to further grow our presence and continue making an impact in the global Salesforce marketplace. We appreciate the continued support of Salesforce Ventures, who has been an incredible partner to both Sqware Peg and Simplus.”

Managing director of Sqware Peg, Reid Meldrum, will become a prominent Simplus shareholder as part of the acquisition.

“I am thankful for the opportunity I had almost four years ago to lead Sqware Peg through to this next phase of growth,” he said. “Simplus brings another level of resources to help Sqware Peg continue to thrive in the growing Salesforce ecosystem in Australia.

“We will be able to expand our current offering to include innovative quote-to-cash solutions. 

“Simplus brings another level of resource to Sqware Peg’s already established cross-cloud capabilities and local industry expertise. This acquisition will enable us to continue to thrive in the growing Salesforce ecosystem within Australia. We’re excited about what the future holds as part of Simplus in Australia, through added capabilities and resources.” 

Salesforce APAC VP partners, alliances and sales channels, Charles Woodall, said it is experiencing rapid growth in the APAC region, with IDC predicting Salesforce and its ecosystem of partners and customers will create 79,000 new jobs by 2022 in Australia alone.

“Partners like Simplus and Sqware Peg are key to supporting this rapid growth, providing the skills and expertise at scale to deliver digital transformation." 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Are you sure they wont start a platform that the cheese is white, pretty sure that is racist

Hite

New brand name for Coon Cheese revealed

Read more

Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...

ravi H

10 lessons Telstra has learnt through its T22 transformation

Read more

thanks

Lillian Juliet

How Winedirect has lifted customer recency, frequency and value with a digital overhaul

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in