Australian technology incubator, ATP Innovations, has officially launched its new industry engagement program in partnership with Woolworths, Optus, IAG and Cook Medical.
Aruba Networks marketing director, Gregory Yatman, has been a proponent of account-based marketing (ABM) for five years, first coming across the concept while working at software integration firm, Avanade. Today, he’s spearheading ABM’s rollout within Aruba, a B2B networking technology firm that was acquired by HP last year.
Account-based marketing (ABM) is not a new concept in the B2B marketing sphere. But like many buzzwords and emerging marketing technology categories, interest has been heating up globally as marketers look for ways to better target messages and content to customers, while supporting sales teams to close ever-more complex deals.
All the latest marketing technology and ad technology news this week from Adobe, BrandMaker, Clicktail, Sprout, Vision Critical, AppNexus, Google, Contently, and SugarCRM.
Australian food manufacturer, Simplot, has thrown its weight behind a startup incubation program in order to bring more innovative food tech ideas to market.
The valuable data delivered through programmatic technology and the ability to use it to improve customer experiences lies at the heart of Volkswagen Australia’s decision to invest into programmatic buying.
Attribution is vital to marketing success but remains a key stumbling block for Australian marketers, while programmatic is a burgeoning area of spend, a new report has found.
Helloworld has confirmed its decision to scrap the chief marketing officer role within its business, a decision that has seen Kim Portrate leave the travel retailer.
Wesfarmers is uniting its Kmart and Target brands under a new department stores division, and has appointed current Kmart managing director, Guy Russo, as its chief executive.
Marketing resource management (MRM) vendor, BrandMaker, is looking to tap into growing demand for marketing management software and extending its reach into the Australian market.
Qantas will roll out high-speed Wi-Fi services across its Australian domestic fleet for customers after striking a deal to tap into the National Broadband Network.
Online employment search giant, Seek, has appointed a new marketing leader as its looks to kick off a brand transformation.
Developing deeper, richer customer experiences is the top marketing priority for CMOs this year, with leading marketers embracing digital techniques, co-creation and collaboration to achieve it.
Wealth and financial management provider, AMP, has revealed the transformative changes it’s making to become a customer-centric business in its latest financials, shining a valuable light on what it takes to keep up with customers in the connected age.
Our top 10 marketing and ad technology news stories this week features Holoco, SAP, Salesfusion, Mobify, IBM, Brightcove, Lytics, Zoomdata, MindMaze and Akamai.
