Data management platform (DMP) provider, Krux, has launched a peer-to-peer data sharing service aimed at helping publishers and marketers buy and sell premium audience assets in a transparent, reportable way.
The latest marketing and ad technology news from Salesforce, Magic Leap, BloomReach, Scribblelive, Visually, Microsoft, Yammer, Tapad, Capgemini and Upsight.
Marketers are increasingly turning to startups to leverage up-and-coming technology, drive innovation and gain competitive advantage at a reasonable price point, a new report has found.
Most organisations know by now that digital transformation is less about the technology, and more about the cultural and changes necessary to introduce a new, digitised way of working. What’s less obvious is how to ensure staff are taking the journey with you. Here, Starlight shares how it's done it with aplomb.
The explosion of sensor technology is set to turn every product and service around us into a digital experience.
A new augmented reality app is hoping to shake-up the omni-channel retail industry by allowing consumers to view furniture and decor products in 3D in the context of their own homes.
The latest marketing and ad technology news this week, featuring Yahoo7, Eyeota, TrustSphere, Iterable, Hypetap, Valkre, AppNexus, DataXu, SaleCycle
Digital disruption is not a negative thing for children’s charity, Starlight Foundation, it’s an opportunity. The charity shares how its quest to utilise technology and digital capability for good has triggered an organisation-wide transformation.
Tourism Australia is tapping into a host of cutting-edge virtual reality and 360-degree mobile technologies as part of its latest marketing campaigns promoting Australia to the world.
Poor data management, quality and access are hindering marketers from realising significant returns on investments into marketing automation platforms, a new report claims.
Australian-based artificial intelligence software company, Complexica, has recruited former global analytics and data chief for Treasury Wine Estates as its new director of data science to help expand its market presence.
Gartner claims the list of technologies that help improve and support customer experiences is a long and growing one. But that hasn’t stopped the analyst firm from coming up with a top 10 list of CX technologies seen as increasingly vital in winning the customer-brand battle.
The Australian Taxation Office (ATO) has extended the use of voice biometrics technology to its mobile app in a bid to provide more consistent multi-channel experiences to citizens while boosting security and productivity.
Consumers will actively seek out certain types of mobile-based campaigns and promotional offers if they directly or immediately benefit them, a new report claims.
This week's top marketing and ad tech stories features Adobe, Salesforce, Software AG, StructuredWeb, Adestra, VoiceBase, Estimote, IBM, Infinite Analytics and Narrative Science.
