All the latest martech and adtech news this week from Salesforce, Rocket Fuel, Eyeota, Sprinklr, Sizmek, Telerik, Mintigo, Persado, Facebook and IBM.
Data analytics is the key to bringing personalisation back into the way brands engage customers in a digitally driven environment, IAG’s chief customer officer claims.
Taking on guardianship of the Star Wars franchise is not for the light-hearted, nor is it something that comes along every day.
Walt Disney’s local CMO, Gavin Ashcroft, shares how the local team worked in advance of the launch of the Star Wars franchise’s first film in 10 years, The Force Awakens.
Human-centred design, behavioural science and customer journey mapping are just some of the tools B2B brand, Kimberly-Clark Professional, is bringing into play in order to improve the experience for its customers.
Telstra has topped the list of Australia’s most valuable brands for 2016 thanks to its robust customer advocacy strategy, a new list reveals.
Personalisation has become a catchcry for brands looking to meet modern consumer expectations. The question is: What does it take to deliver tailored experiences successfully and reliably?
Digital is a means to bring immediacy, inspiration and personalisation to the traveller’s journey. Yet executing a good experience often still comes back to how digitally enabled data and insights are presented back to travellers through human interactions.
The arduous task of maintaining the quality and consistency of marketing collateral across multiple regions is becoming a thing of the past for enterprise software vendor, Red Hat, thanks to a new technology platform.
Nearly 400 Dick Smith bricks-and-mortar stores across Australia and New Zealand are set to close by 30 April, the retailer’s receivers have confirmed.
The latest martech and adtech news from SDL, Pitney Bowes, Hootsuite, Bronto Software, Slack, Adato, EverString, Meltwater, Qanda and Maximizer.
The Interactive Advertising Bureau (IAB) of Australia and Nielsen have taken the wrappers off the industry’s new digital audience measurement currency, Digital Ratings (Monthly), claiming an historic first for independent, cross-device measurement.
Google and YouTube’s “walled garden” approach to digital advertising is more about gaining marketshare and power than helping brand marketers reach consumers in the most relevant, effective way, according to the chief of TubeMogul.
The most radical thing Cirque du Soleil can do when it comes to digitising the consumer experience of its brand is to become more intimate, its marketing leader claims.
Shifting the focus from engaging customers through a physical product to meeting their modern transportation needs with end-to-end experience management has triggered a major repositioning for car manufacturer, Ford.
Striking data sharing partnerships with Australian travel providers, as well as delivering mobile and Web optimised experiences that tap user-generated content, are key priorities for Tourism Australia’s first dedicated digital chief.