Online employment search giant, Seek, has appointed a new marketing leader as its looks to kick off a brand transformation.
Kendra Banks joins the group as marketing director and is responsible for all customer and B2B marketing across the Seek employment business in Australia and New Zealand. She reports directly to managing director of Seek employment, Michael Ilczynski, and has replaced Fiona LeBroq, who left last July and has since re-emerged as acting GM of marketing and brand at Medibank.
Banks was most recently a general manager at Coles, where she led the supermarket group’s private label product development, brand and marketing as well as its customer insights function. Before this, she worked for Tesco in the UK in a number of senior marketing roles including marketing director for the supermarket chain’s online business.
Banks started her career in strategy consulting with McKinsey & Co and also worked for Oxfam UK.
A spokesperson told CMO Seek’s vision is to be the global leader in online employment, and flagged plans to evolve the organisation to incorporate new products and services that support this vision.
“Kendra will lead this brand transformation for both candidates and hirers,” the spokesperson said.
“She has a proven track record in developing marketing and product strategies driven by deep understanding of customer insights and behaviours. Kendra also has a deep understanding of digital marketing, having contributed to growing the Tesco online business significantly. She has built large teams spread across multiple geographies that operated effectively in a unified way.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...
Salvador Lopez
Gartner highlights four content marketing platform players as leaders