Washing detergent brand, OMO, has partnered with J Walter Thompson to launch what it claims is the world’s smartest clothes peg.
Seven marketing technology vendors have come together to launch the Account-Based Marketing (ABM) Leadership Alliance aimed at helping B2B marketers with their targeted accounts strategy.
This week's top martech and ad tech news stories from Oracle, Touchpoint Group, Act-On software, Open Text, Mobify, Plattar, MediaMath, Eyeota, Grapeshot, Lotame and Segmint.
Deploying a new marketing technology stack might require a functional shift, operational rethink and significant project management skills, but it’s the people transformation that has presented the biggest hurdle for HCF’s CMO, Jenny Williams.
Fostering a data-driven culture that can successfully inform an organisation’s strategy requires an ability to relate insights back to revenue, business and customer value.
All the latest martech and ad news this week from Zendesk, Teradata, Shopify, Intercom, Twiggle, Livefyre, OpenText, Qualtrics, Localytics, 90 Seconds and Switch Media.
Hot on the heels of launching its cereal masterbrand campaign, Kellogg has kicked off a new initiative aimed at providing transparency around questions consumers have about its product range.
Australian and New Zealand marketers are behind their global counterparts when it comes to switching from an acquisition to end-to-end customer engagement approach, a new report claims.
Taking the same proactive, customer-led approach to digital engagement as that offered through its physical bank branches is seeing Credit Union Australia (CUA) transform its website experience.
Digital change and transformation can mean lots of different things to different organisations, but without strong cross-functional alignment and buy-in, and a focus on the customer and data, you’re not going to succeed.
According to Rabobank’s chief digital officer, Bryan Meredith, too many organisations today still misinterpret digital as a pure communication channel.
Reaching its long-term goal of delivering personalised content to every female reader based on their preferences and interests is getting a step closer for Mamamia Womens Network following a data management overhaul.
Target Australia’s managing director, Stuart Machin, has resigned from the embattled retailer with immediate effect following the emergence of accounting issues in its last half-year results.
At CMO, we often talk to marketing leaders who came into the job without any formal qualifications or indeed, any initial aspirations to do to so. Here, we highlight 10 Australian CMOs who started their professional lives in very different roles and circumstances, and how these unique experiences have led them to their current leadership positions.
No two consumers attending the race track are going to be the same. And it’s this desire to better understand individual preferences and tailor experiences that triggered the Victoria Racing Club’s decision to overhaul its customer loyalty program.
