When it comes to creating great experiences for your customers, the whole is greater than the sum of its parts, American Express’ director of digital commerce, capabilities and partnerships, Rob Bourne, claims.

Leveraging data to boost content and customer engagement has proven a powerful way to remain competitive in the fast-paced tour and holiday marketplace, according to Booking Boss co-founder and CEO, Renee Welsh.

Mark Zuckerberg expects artificial intelligence will progress to make computers better than humans at basic sensory perception within the next 10 years and Facebook will end up knowing a lot more about you.

The latest martech and adtech news from Oracle, Adobe, Teradata, dotmailer, Zegami, Integral Ad Science, SaleCycle, AWeber, Captiv8 and MediaMath.

Challenges around customer data collaboration and utilisation, content personalisation and marketing technology are creating issues between brands and their agency partners and triggering a shake-up of relationships, a new survey claims.

There is an attractive simplicity to the notion that consumers choose what they most prefer; that they are logical decision makers with abundant time and complete insight into the factors determining the choices they make.

Getting business stakeholder buy-in and maintaining momentum around the long-term benefits of a CRM and data infrastructure project in the face of short-term sales targets have proven the biggest challenges for Audi Australia’s marketing team.

Being a customer-led game changer isn’t just about doing something really big and changing the entire course of a company or country, it can mean taking small, incremental steps that build rapidly, Sportsbet’s chief operating officer and executive director claims.

As the world's largest destination and entertainment company, Caesars Entertainment Corporation is fiercely embracing technology and innovation in order to understand its customers and provide a more fun, diverse and engaging experience.

The Association for Data-driven Marketing and Advertising (ADMA) has launched a new initiative donating one free educational course from every sale across its IQ program to drive digital skills outside the industry.

Teradata has found a private equity buyer to purchase its marketing applications business firm for US$90 million in cash.

Foxtel has confirmed former Telstra and Commonwealth Bank CMO, Mark Buckman, will be joining the digital media business to head up its customer and retail approach.

For any marketer that has ever doubted the experience they give to their customers, there has always been one benchmark they would have felt comfortable clearing: No matter how complex their interactions, how tedious their forms, or how long their queues, their experience could never be as bad as dealing with government.

Location intelligence is finally hitting the mainstream as a wide range of industries and marketers start clueing into the importance of contextual data on their customer experiences, products and services.

Carpet Court’s new chief marketing officer says reinforcing the brand and its entrepreneurial spirit as well as growing new areas of the business are top of her priority list.

Washing detergent brand, OMO, has partnered with J Walter Thompson to launch what it claims is the world’s smartest clothes peg.

Seven marketing technology vendors have come together to launch the Account-Based Marketing (ABM) Leadership Alliance aimed at helping B2B marketers with their targeted accounts strategy.

This week's top martech and ad tech news stories from Oracle, Touchpoint Group, Act-On software, Open Text, Mobify, Plattar, MediaMath, Eyeota, Grapeshot, Lotame and Segmint.

If a television ad ran for less than a second, without sound, and was partly or completely obscured on the screen, you could safely assume the advertiser would want their money back.

Get ready for artificial intelligence and automation that helps you make business decisions rather than just understanding what happened in the past.